Retailers Embrace Technology To Combat Showrooming

Showrooming is a common scapegoat used to explain how and why mobile and e-Commerce are endangering brick-and-mortar retail sales. 

Desktop-based e-Commerce sales reached $50.2 billion in the U.S. during Q1 2013, while mobile added $5.9 billion in spending during the quarter, according to comScore research. 

Retailers are keeping pace by creating more compelling experiences that hinge on mobile and social technology. Check out the Retail TouchPoints feature, titled: How Innovative Technologies Are Saving The Store, to learn more about how technology is morphing the brick-and-mortar environment.