We’re one week further into summer but the warm weather and vacation schedules are definitely not slowing down the news! Below is just a quick overview of some of the top stories and headlines of the week. Enjoy!
Retailers are finally starting to figure out social: Can we get a resounding “finally”?! According to new research from Retail TouchPoints, retailers are implementing more advanced social strategies. For example, they’re investing more in social advertising and are looking beyond “likes” to quantify the success of their social efforts. Are you ready to step up your social strategies? Download this free report to garner a few best practices from your retail peers!
Is “back-to-school” a retail season anymore?: Most retailers would argue it is. But this article from RetailDive argues that because many consumers are shopping online throughout the year, this may break down the typical surge in sales. For example, citing research from Deloitte, the feature indicates that many parents are willing to pick up items “as needed,” versus doing the standard bulk shopping trip. If you’re feeling especially eager to dive into back-to-school predictions, you also can check out Retail TouchPoints’ coverage here.
New Crocs CEO has big plans: Remember when Crocs were the thing? Then, the brand went into a tailspin, according to a new article of Forbes. And eventually, Crocs became the shoes everyone loved to hate. Now, the brand has a moment of hope: royal darling Prince George was photographed wearing a pair of Crocs. This article provides a great overview of Crocs’ history, and how CEO Gregg Ribatt plans to revitalize the brand.
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The Honest Company gets consumers hot under the collar: Jessica Alba’s booming business is reaffirming the scary dark side of social media. The Honest Company has become a media darling, and Alba has been praised for building and nurturing the business in a very hands-on fashion. But over the past week, angry consumers have taken to social media to share photos and scathing reviews of the company’s sunscreen. Providing an overview of reviews and the brand’s statement is one thing. But this article takes it a step further by interviewing skin experts who dive deep into the science of sunscreen and the overall product development process.
