Preparing For Social Commerce, Quickly
By Debbie Hauss, Editor-in-Chief
Admittedly, it’s taken me a while to jump on the social media bandwagon. I watched the movie “The Social Network” with awe and envy – wishing I was smart and industrious enough to launch such an idea. I originally joined Facebook so I could see my daughter’s pictures from her travels in Thailand. Now when I do anything on the Internet – make a purchase or sign up for a race to run – I’m asked if I want to let everyone on Facebook know what I’ve just done.
LinkedIn and Twitter have become part of my everyday routine as Editor-in-Chief of Retail TouchPoints. It’s amazing to me how quickly one can gain “followers” when one “follows” others. I have learned more about mobile apps from my 19-year-old son than anyone else. I’m also impressed with some of my friends, also from the baby boomer generation, who have embraced blogging and sites like Pinterest. Reluctantly, although now with piqued interest, I’ve come around to the fact the social media has become an integral part of our everyday existence.
That said, Social Commerce is now emerging as an impressive part of the equation. Facebook storefronts are popping up and retailers are quickly organizing around the idea of integrating social commerce as the next great retail opportunity.
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At Retail TouchPoints, we have watched this trend grow. In response, we recently published a two-part feature article, titled Social Commerce – The New Era of E-Commerce. This week, we launched a ground-breaking survey that garnered an impressive response in just the first day of release. Titled The Push Toward Social Commerce, the survey promises to provide merchants with the insights, tools and strategies they need to pursue this great new channel with confidence and success. Retail executives are invited to participate by clicking here. All respondents will receive a complimentary copy of the final report.
I’m sure many of you have advanced more quickly into the social realm than I have, but I hope that as we move together into the new world of social commerce, we do so with curiosity, awe and anticipation of whatever could be coming next.
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Follow Debbie on Twitter for more information on Social Commerce trends: @DHauss
