In a previous blog post, we shared the scoop on the buzz building up around Xbox One and PlayStation 4 leading up to their respective releases. As promised, we’re on to round two of the Battle of the Brands!
Here are some new results, provided by SDL, regarding which gaming system took the lead on Black Friday.
Overall, Sony’s PlaySation 4 outsold Microsoft’s Xbox One by 200,000 consoles in the U.S. There are three notable reasons why the PlayStation 4 ruled the shopping holiday:
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- PlayStation 4 was the first to build brand awareness;
- Sony is focused on delivering targeted messaging to one core audience: the gaming community; and
- The console went to market three weeks before the Xbox One.
Based on SDL’s analysis of predictive customer commitment, however, the Xbox One will win the overall season. Through Black Friday week, Microsoft edged ahead Sony with its awareness-building activities, especially around new functionality. Overall, SDL predicts that Microsoft will cruise through the end of Q1 2014 ahead of the competition.
“SDL’s Battle of the Brands shows specific reasons that drove the outcome of this high-profile face-off between Sony and Microsoft,” said Paige O’Neill, CMO of SDL. “Marketers should view the insights behind this battle as an opportunity to understand how a data-driven customer experience strategy can enable them to directly pinpoint the impact marketing can have on sales. SDL’s Customer Experience offerings can help marketers uncover these insights today —not next quarter— so they can immediately course-correct to impact the bottom line.”
Do you agree with SDL’s predictions? Why or why not?
Share your insights in the comments section below!
