Pinteresting Retailers

For the past year – maybe a little longer – retailers and marketers alike have been buzzing around the potential of Pinterest. 

At Retail TouchPoints, we’ve even covered a few best practices and success stories. These examples helped confirm that consumers are turning to more image-focused social networks to seek out inspiration, find ideas and maybe even make impulse purchases. 

For example, Belk is currently holding a Pinterest sweepstakes to drive traffic to its wedding registry page. C. Wonder, however, turns to the site to drive brand awareness and inspire consumers by publishing aspirational photos and fashionistas like Audrey Hepburn and Coco Chanel. 

With the burst of interest in Pinterest (rhyming pun intended), we have to wonder. What role will Pinterest play this holiday season? 

Will retailers encourage shoppers to “pin” gift ideas? Or will they use it to provide easy access to their holiday wishes?

Readers, what do you think? Will we be seeing some fun campaigns and tactics on Pinterest this holiday season?

Want to receive other predictions and best practices for the 2013 holiday season, check out our Holiday Connected Consumer Series (#HolidayCCS), which is kicking off next week!