By Alicia Fiorletta, Senior Editor
As a bride-to-be, I get a lot of questions surrounding my stress levels.
“Oh, how are you doing so far?“
“Pulling your hair out yet?”
“How stressed out are you?“
To be honest, I’m not that stressed. While I’m very much a Type A personality, I tend to do a decent job at keeping a level head. And if there are times I’m stressed out, I give my friends, family and colleagues a great poker face. I may be screaming on the inside, but on the outside I’m cool as a cucumber.
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But it’s still great to know that there are tools and solutions to make my life easier. Again, my type A personality sometimes dominates, and I strive to make things as organized and streamlined as possible.
That’s where MyRegistry comes in. The company was developed to help make the registry management and buying process easier, faster and more convenient for brides and guests alike. What’s even better is that the solution is scalable and can drive profit for retailers of all sizes
Full disclosure: I find the registry process very tedious and, to put it bluntly, ridiculous. Let’s be real, I don’t need a set of fine china for eight people. And when you plan to invite approximately 140 people to a wedding, most department stores say you should have up to 400 items on your registry. Truly, it’s a dizzying process. And in reality, you can only find so many items in one department store that you can use in your day-to-day life.
That’s why MyRegistry decided to disrupt the traditional registry model, according to Nancy Lee, President at MyRegistry. “There’s no cookie-cutter bride anymore,” she said during an interview in their company headquarters. “Brides used to have to work with what’s accessible. But not anymore.”
Take, for example, the brides that love to shop for one-of-a-kind items on Etsy or prefer to support a local boutique over visiting a big box chain. MyRegistry can support these small businesses by giving them visibility among its 25,000 unique visitors a day. It also allows SMB-friendly brides-to-be to visit their favorite location and add items to their registry using the mobile app or a branded tabled-based kiosk experience.
But what I love most about MyRegistry is that it aggregates registries into one central location. This breaks down the registry barriers. Rather than limiting yourself to one or two stores, you can shop from as many as you like, and just share the MyRegistry link with family and friends. So if you’re a big Amazon buff, go for it! You can even add furniture from retailers like West Elm and Ethan Allen! You can even ask attendees to contribute money gifts for larger purchases such as a honeymoon or a down payment for a house!
Visitors simply visit the couple’s registry page and can sift through the list of items and gift requests. They can easily determine which retailers house the items by viewing a small company logo at the bottom of the image. If they decide they want to purchase an item, they simply click the “view or buy” button.
Gone are the days where you’re forced to add china and unnecessary tchochkes to your registry. Now you can be smarter, more productive and satisfied with your bridal registry.
MyRegistry has grown by 55% each year since its inception, and it doesn’t show any signs of slowing down. It is partnering with more brands and retailers by the day, and is giving merchants more flexibility and better results with their registry experiences.
