By Alicia Fiorletta, Senior Editor
The powers of e-Commerce are helping consumers expand beyond their home countries and purchase items from a variety of brands and retailers.
Up to 67% of consumers worldwide now are shopping outside of their home countries, according to research from Dyn, an Internet Performance company. Most (87%) Chinese respondents said they shop with retailers outside their home country, as do 62% of European consumers.
International e-Commerce is undoubtedly on the rise, presenting brands and retailers with new revenue opportunities. But how are consumers currently viewing the international e-Commerce experience?
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Based on results from this new research, perceptions and attitudes aren’t so positive.
Specifically, consumers believe web site issues and slow load times are hindering their shopping journeys. Nearly one-third (33%) of consumers are willing to abandon a web site and search elsewhere if they encounter a slow site.
The time is now for retailers to optimize their e-Commerce shopping experiences, especially for international consumers. Want proof? Dyn reports that 60% of consumers would shop with international brands and retailers if the experience was better.
What are you waiting for?
