Coupons and offers are distributed on a daily basis online and in stores. Consumers are desperate to get their hands on the latest deals but retailers also are eager to keep a pulse on the coupon climate. After all, it is more important than ever for retailers to track how their competitors are releasing deals, and how often.
DealScience.com has launched a new index designed to evaluate deal activity from a variety of e-Commerce sites.
Aggregating deal information from nearly 500 brands, DealScience500 offers a historical and current baseline of coupon and deal activity.
With the index in tow, consumers can identify the best days to shop for specific categories, such as apparel or travel, and hunt for deals.
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While the DealScience.com index is undoubtedly a handy tool for consumers, retailers also can tap the tool to keep an eye on their respective categories, and see which brands and retailers are releasing coupons, and how often.
“The index looks at historical data to predict future behaviors, said Cory O’Daniel, Co-Founder and CTO of DealScience.com. "Some of the graphs that come out at the brand level are stunning because you can really see those patterns. You can compare today to the past, and get a predictor of what deals may be coming up in the future."
Although the DealScience.com index was just unveiled, it will be interesting to see how merchants use the tool to stay competitive in a highly price and deal driven environment.
Would you use the DealScience.com index?
