It was David Beckham mayhem at the H&M on 5th Ave. in NYC with the retailer unveiling the star athlete’s new underwear line. Velvet ropes and everything! – Alicia Fiorletta

H&M recently celebrated the launch of the newest David Beckham Bodywear for H&M ad campaign. To hype up the campaign, H&M unveiled nine 11-foot statues of David in his H&M boxer briefs in highly populated areas in New York, Los Angeles and San Francisco.