Shoppers today are hopping from their smartphones and tablets, to brick-and-mortar stores and online pure plays such as Amazon.com throughout the day to research items and complete purchases.
As customers make purchases across channels, they expect retailers to keep pace by offering more flexible delivery and return options, according to the 2013 UPS Pulse Of The Online Shopper survey.
Almost two thirds (62%) of consumers want to be able to buy items online and complete returns in a store, while 44% want the option of buying items online and picking them up in a store. These factors drive consumers’ likelihood to shop with a specific retailer across channels.
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Want to learn more about how retailers are keeping pace with omnichannel consumer demands? How does your company stack up against other retailers trying to keep pace like Macy’s and Target?
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