With statistics reporting that up to 75% of all shopping carts are abandoned just before the sale is closed, closing the gap between what people might have wanted in the past and what they actually want to buy in the present is more challenging than ever. By personalizing the online shopping experience based on what someone is looking for in the moment, regardless of what they might have liked or purchased in the past, retailers can ensure they go all the way, and don’t leave their cart abandoned. – Dan Darnell, VP Marketing, Baynote.
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