Did you know that 63% of Gen Z consumers say they select brands that mirror their core values? Perhaps more than any generation before them, these digital natives can be fiercely loyal, but retailers have to put in the work in order to win them over. The challenge is finding the most effective and genuine way to connect.
For Barnes & Noble College, connecting is imperative to cultivating a community within the campuses it serves. That’s why Ken Wincko, VP of Marketing, is going all- in on digital and even in-person strategies that help college students feel more connected.
During this episode of Retail Remix, Ken reveals why he’s in the business of experience orchestration, and how Barnes & Noble College has seen success with:
- Mobile and social integration;
- Lifestyle-inspired product curation; and
- Brand partnerships, activations and events.
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