H&M has unveiled its new video ad for the Alexander Wang collection, something that fashion lovers have been buzzing about for quite some time. This is the first time an American designer has partnered with H&M for a collection. 

Although the video ad is cool on its own, with industrial music that perfectly complements the urban-athletic apparel from the collection, it gets better. H&M has released an interactive version of the spot, so visitors can get a closer look at apparel. 

This is a great way for the retailer to generate more word-of-mouth around the collection, while educating consumers about the specific products and designers. 

Check out the interactive video here!