It took a bit longer than expected, but H&M has finally established its e-Commerce presence and strategy in the U.S. Folks in the fashion/retail world and consumers alike have been debating a few things:
1. WHY it took so long;
2. WHAT strategies the retailer will implement to accelerate sales online; and
3. HOW this move to e-Commerce will impact H&M’s U.S. penetration and perception.
So far, the feedback seems to be in the brand’s favor. Countless blogs and online publications have been buzzing about must-have items and why this move to the online world will ensure success for H&M.
Advertisement
Retail TouchPoints has covered H&M’s digital marketing strategies, but we waited eagerly on the sidelines until the e-Commerce news finally broke. Hopefully we’ll be able to chat with an exec sometime soon to get the skinny on the brand’s future plans!
