By Alicia Fiorletta, Senior Editor
As a consumer, I’ve always been a bit of a beauty junkie. But as a business journalist, I’ve always loved covering progressive start-ups.
Well, with From The Lab, my two worlds have converged.
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As you can see from the above screen caption, consumers have the option of either shopping on an e-Commerce site or purchasing a monthly beauty box. While the steep discount is a great incentive on its own, what I find most interesting is that From The Lab gives consumers access to products that have been developed by innovation labs but haven’t been picked up by major brands or retailers.
“What’s interesting about this model we’ve chosen is that these labs are producing the products and they’ve been completely beholden to the large cosmetic companies,” said Steve Dworman, CEO of Inside Beautiful, the parent company of From the Lab. “Unless they get one of them interested the product just sits on the shelf, it doesn’t matter how innovative it is."
In a way, From The Lab is bridging the gap between these product development companies and consumers, completely eliminating big brands and retailers from the picture.
Now, it’s important to note that products found via From The Lab aren’t just run-of-the-mill cosmetics. They are considered luxury, high-end products, only made from the most quality ingredients. Even better: products are relevant to all females; no age restrictions.
"All of our products are considered luxury,” noted Lorraine Dahlinger, Co-Founder and President of Inside Beautiful. “We define them as first-to-market innovations with proven ingredients. It’s a conscientious approach to product development because we listen and deliver on what women want. This is crucial because women today are so savvy and can get anything they want."
in addition to its extensive product assortment, From The Lab also provides educational content and resources for beauty fanatics.
"We want to share knowledge and educate consumers," Dahlinger said. "We have robust web content and are transparent with ingredients so consumers know what to expect."
The From The Lab site also has an "Ask A Beauty Expert” feature, which allows site visitors to submit questions and receive answers via emai.
