Shoppers’ browsing and buying preferences are constantly evolving, especially as technology continues to advance. WIthin the past year, retailers have shifted their focus to not only developing strategies for multiple channels, but integrating them all into a uniform brand experience.
Store operations executives focus on improving the brick-and-mortar environment for all shoppers – no matter what their preferences are. From mobile engagement, to workforce management, loss prevention, customer engagement and even inventory management, there are a plethora of areas store ops superstars are striving to optimize.
Retail TouchPoints surveyed our subscriber base to truly understand where retailers are focusing their time and financial resources in the store. Mobile and omnichannel inventory strategies especially came into focus, but there were many surprising – and also enlightening – findings.
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To learn how best-in-class retailers are excelling in store operations, check out our StoreOps Superstars Awards!
