Viral campaigns can do far more than make people laugh and generate buzz; they can help create change. And the success of the Ice Bucket Challenge has reaffirmed that.
The Ice Bucket Challenge for ALS awareness has swept the Internet universe. Political figures, movie stars, musicians and regular people alike are dumping icy water over their heads, tagging their friends on social media and are donating to the cause. Heck, even the Old Spice guy joined in on the freezing fun.
Since July 29, the ALS Association has raised $79.7 million from 1.7 million donors, according to an article in TIME. To show the extremity of this number, the ALS Association raised $64 million in all of 2013.
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But what I find most interesting is the extreme response from the fashion community. Top personas, including Stella McCartney, Tom Ford, Donna Karan, Diane von Furstenberg and Sarah Jessica Parker participated.
Even Macy’s own CEO Terry Lundgren took the challenge, and passed it on to Michael Kors, who happily obliged.
It’s great to see the retail community come together for a joint cause and raise awareness among their followers.
Want more proof that the Ice Bucket Challenge is making an impact? Check out this blog from Iconosquare, which outlines social shares throughout the campaign.
