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David Carr And The Media Industry: Content Is And Will Be King
By Fatima D. Lora, Assistant Editor
I don’t usually watch TV, but when I find a good show or documentary, I am hooked! For example, I really enjoy The Charlie Rose Show. Recently the featured guest was David Carr of The New York Times.During his visit, Carr shared insights on the future of media, journalism and broadcasting. I had never heard of this man, but after listening to him speak, I felt the need to share his words with everyone I encountered the following day.
Carr feels it’s a critical time to be covering the media industry: Many people in the media business will tell you that once consumers decide what they want, it doesn’t really matter what a company or government decides they should have, said Carr, because consumers are the ultimate authorities. “And people have decided that they want to consume television in new ways,” he stated. “This threatens business models that have been in place for many years.”
Traditional TV content is paid for by advertising, but along came subscription cable then the ability to record network programs while zapping the commercials. Now there’s Aereo: “Little dime-sized antennas stacked in a farm, and each antenna has the name of an individual subscriber,” explained Carr. “The technology stores whatever programming users want there, and people can watch it any time they want, on any device they want.”
Mobile provides the capacity to watch television, even live, wherever you are, Carr noted. You can watch all kinds of content that’s been brought to you by apps, for example. “This means that the choice now is in the hands of the consumers,” stated Carr. “It’s the personalization of TV.”
Today a number of media brands are in the business of building branded content. “We have a great friction-free distributor of content in the Internet,” Carr said. “Too bad it has destroyed so many business models along the way, but it is still breath taking. And the only thing that has survived the tumult is content.”
I agree with Carr: If content has become infinite, what will it take to stand out? The metric is quality, over and over.
The consumer has decided: Change is coming.
During the second annual B2B Content2Conversion Conference, hosted by the publishers of Retail TouchPoints, several B2B marketers shared insights on the importance of content marketing. The speakers and panel sessions had a primary common denominator: Content indeed is king. For feedback and key takeaways from the event, follow the C2C conversation at #B2BContentEvent.
Recent articles on Retail TouchPoints highlighting the impact of content are:
Johnny Cupcakes Launches New Site, Focuses On Content And Community
American Red Cross Improves Site Performance And Content Delivery With Oracle
Bonobos Drives User-Generated Content With #Pantsformation Contest
Follow Fatima on Twitter: @FatimaDLora
