Loyalty programs, frequent buyer initiatives and punch cards have been used for decades to help retailers connect with consumers and drive incremental sales. But with the rise of mobile and social, the rules of customer loyalty are quickly changing.
More than 1 billion users now are on Facebook, while 500 million tap into Twitter and 49 million use Pinterest. Needless to say, social networks present a plethora of opportunities for retailers to drive engagement.
Check out this infographic, courtesy of Social Annex, which spotlights how social loyalty programs can shake up retail results.
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