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Best Buy Canada has implemented 360mobile to help in-store sales associates better serve customers.
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“The entire buying process has changed – from where customers do their research to where they’re influenced to where, when, and how they ultimately buy,” said Sean Wilson, VP of Merchandising Operations at Best Buy Canada. “360mobile gives our retail associates the information they need to better address customer questions and concerns, and lets prospective customers make an informed decision while in the store, effectively turning showroomers into buyers.”
Using 360mobile, store employees will be empowered to better anticipate and respond to inquiries regarding discounts and price matching. The solution is available on Android and iOS devices.
The new technology will no doubt be beneficial during the holidays, when it seems like consumers are comparing prices and deal-hunting more frequently.
How do you think this will impact Best Buy Canada sales?
Do you think associates will use these tools effectively?
