By Alicia Fiorletta, Senior Editor
Okay retailers, it’s time to put your shopper hats on! While you’re researching products, do you typically search online? Do you find yourself comparing prices across different sites and shopping with the retailers that you have coupons for?
Personally, I think this is perfectly normal. We have access to so many different tools and resources that it is only natural that we conduct that research and make sure we’re making the best decisions!
Okay, time to put your retail executive hats back on. How often does your business hold sale events or release coupons? Do you simply batch and blast these coupons, or do you target individual customers? What impact does that have on your bottom-line results?
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Sure, it’s important to get customers in the door. And it’s even more important that you get shoppers to buy items. But after a purchase is made, are you keeping your customers? Are you giving them a reason to come back to you?
This is a very complex, loaded topic, and it can definitely be inundating. But we’re holding featuring SDL that will teach you:
- How consumers are scrounging for deals and coupons across channels;
- The current role of couponing and discounting for retail businesses;
- Case studies of retailers winning the online merchandising game;
- How to build your customer database to create more impactful coupons and campaigns; and
- And other tips and tactics to differentiate your brand and compete beyond price and discounts.
Are you ready to differentiate instead of discount? Register for this webinar today!
