Beacons were a very hot topic at this year’s NRF BIG Show, largely due to the buzz surrounding Apple’s implementation of iBeacons in stores.
Other retailers, such as Macy’s and American Eagle, have joined the fray. The retailers embracing beacons to better pinpoint consumer locations in-stores and send more relevant messages to smartphones.
We’ll be keeping our eye on the beacon trend and reporting on it throughout the year. But to help us understand how our readers perceive beacons, and whether they’ll be an investment moving forward, we’ve opened up a social poll!
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Share your thoughts, and your company’s plans, here. We’ll share the results once the survey is closed!
