Just as retail has grown more complex and heterogeneous, so have the loyalty programs retailers use to acquire, reward and — most importantly — retain customers. Today’s loyalty leaders are:
- Getting creative with partnerships adjacent to the retail space;
- Taking advantage of the gamification possibilities of the metaverse, using non-physical rewards like NFTs that unlock the chance to have real-world experiences;
- Shaping programs for the specific needs of key customer segments, as well as using them to appeal to broader shopper demographics.; and
- Tapping growing consumer concerns about the environment and social justice to shape rewards and incentives.
Learn more about the five brands rewriting the rules of loyalty programs.