In another sign that the demand for home delivery spurred by COVID-19 has abated, a recent consumer survey revealed that 76% of shoppers have returned to shopping in stores. However, the speed, flexibility and convenience of fulfillment at home still holds significant appeal: 89% of consumers say they’re willing to pay for direct-to-home delivery. Many shoppers are now researching big-ticket items in-store and then making the final purchases online, which makes blending a digital presence with brick-and-mortar experiences crucial to growth. In fact, 71% of consumers prefer to shop at online retailers that also invest in physical spaces.
Find out more about how consumer tastes for fulfillment have evolved — and how retailers can keep up — in this infographic from Zebra.
