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E-Commerce is no longer a standalone channel for most retailers. What happens online is co-mingled with what happens in the store and through other shopping channels. Many forward-thinking retailers are revamping their business structure so that the e-Commerce executives can work closely with other-channel executives. Yet, the online environment continues to present unique challenges to merchants, around efficiency of page click-throughs, addition of interactive elements and improvement of the checkout process.

Syndicated Reviews Boost Sales For Underperforming Products At Adorama

As an online destination for photography, imaging and consumer electronics, Adorama relies on customer reviews to provide product context for shoppers. To help drive more interest in some underperforming items, Adorama turned to review syndication. Beginning in February 2017, the retailer started syndicating reviews from brand manufacturer sites. Four months later, 15% of total product reviews were syndicated. The retailer expects to triple this percentage by the end of 2017. With the help of customer-generated content (CGC) platform provider TurnTo, the retailer opened up syndication to give visibility to more merchandise that hadn’t motivated many reviews previously. Product syndication is designed to prevent shoppers from leaving the site and searching for customer reviews on either the manufacturer’s site, or another online retailer.

Next Stop For Amazon? Meal Kit Segment

  • Published in News Briefs
As if Amazon didn’t already have its hand in enough retail and technology offerings, the e-Commerce giant is adding home-delivery meal kits to its growing grocery service. The company filed a trademark application on July 6 for “prepared food kits” and for the slogan “We do the prep. You be the chef.”…
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Conrad Electronic Launches First B2B Marketplace

German retailer Conrad Electronic has rolled out its own B2B marketplace with the help of platform provider Mirakl. With the new marketplace solution, Conrad will expand the number of available products online from 850,000 to 10 million by the end of 2018. Conrad launched the beta version of the marketplace…
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Merchants Network Connects U.S. SMBs With Alibaba Shoppers

To help U.S. small businesses connect with the millions of shoppers on Alibaba platforms, the Chinese e-Commerce giant has introduced Taobao Global U.S. Merchants Network. The Network is designed to offer a low-cost, low-risk alternative for U.S. businesses looking to enter the Chinese market and sell to a significantly larger…
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Site Search — The Most Under Optimized Site Feature That Can Yield The Highest Returns

When e-Commerce site search works well, it is fast, convenient, highly relevant and positively impacts the bottom line. Many sites don’t pay enough attention to search, noting that less than 10% of site visitors typically utilize it. In general, the impression is it wouldn’t be wise to spend much time optimizing for such a small subset of users — but search is different. Site visitors using search are your hottest leads, often in the final stages of the buying process, having contemplated and made their decisions, and now just looking to execute their purchase. While the average e-Commerce conversion rate is just 1.72% for non-search visits, visitors that interact with search at least once have a conversion rate 3.5 times higher, at 5.98%. On average, visitors who use search to navigate an e-Commerce site will convert at a rate 348% higher than those who do not interact with search.

Viral Launch Unveils Market Intelligence Platform For Amazon Sellers

Viral Launch, a software and marketing services provider for Amazon sellers, released its Market Intelligence platform to help sellers gauge success and sales potential for new product launches. The Market Intelligence platform’s algorithms are designed to identify and analyze profitable markets, gleaning key insights into sales trends, market competitiveness and a product’s potential ROI. The tool bases its analysis on a product’s most popular search keyword and includes the following features:

Prime Day Sets Sales Records, But Customer Acquisition Is The Real Win

Amazon Prime Day achieved its goals to acquire new Prime members, promote Amazon branded products and once again reel in record revenue. But in the wake of Amazon’s 30 hours of success, the key takeaway for Amazon’s competitors is: Create excitement about the brand beyond a loyalty program and discounts. While often reluctant to reveal statistics, Amazon disclosed in a statement that: Sales during the 2017 event grew by more than 60% compared to the same 30 hours last year; More new members joined Prime on July 11 than on any single day in its history; “Tens of millions” of Prime members made a purchase on the day, more than 50% higher than the prior year; and Prime members purchased seven times more Amazon Echo devices globally than on Prime Day 2016.

68% Of Amazon Sellers Worry Their Data Is Up For Grabs

Amazon remains the most polarizing figure within the retail industry, with merchants viewing the e-Commerce giant as both a friend and a foe. While as many as 65% of retailers that sell on Amazon admit that they moved to the marketplace because it helps them increase revenue, 68% are at…
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‘Disturbingly Slow’ Site Performance Still Plagues Retailers

  • Published in E-Commerce
Industry best practices dictate that web pages should load within 3 seconds, but it takes the average retail page 9.5 seconds on mobile and 16.6 seconds on desktop to load completely, according to a survey from Retail Systems Research (RSR). The study, sponsored by cloud platform Yottaa, Inc., evaluated and ranked 80 of the Internet Retailer Top 500 online merchants on their web performance and online shopper experience. The survey concluded that e-Commerce site performance overall is “disturbingly slow” and that retailers have a lot of room for improvement.

eBags Goes Beyond ‘Extreme Deals’ With Prime Day Looming

Retailers have debated back and forth about how they’re going to generate sales and traffic on Prime Day, but one online retailer is turning to both its own e-Commerce site and Amazon to attract shoppers. As part of its Prime Day strategy, eBags is offering twice as many ‘Extreme Deals’ as it did last year during the week of Prime Day, with markdowns on products such as backpacks, luggage and handbags. Discounted items are often best-sellers, with initially announced merchandise deals including a JanSport Superbreak Backpack, a Travelers Club Hardside Expandable Spinner Carry-On, or a Travelon Anti-Theft Exclusive Handbag.
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