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CRM / Loyalty

Retail CRM provides insights from leading retailers and industry experts that help improve the customer experience at every touch point and across all channels. Some topics covered in CRM articles include customer loyalty, email marketing and promotion optimization. Subscribe to the feed and stay in touch with the latest retail happenings.

Hitachi Releases CRM For Building Product Manufacturers

Hitachi Solutions America has released the latest version of Hitachi CRM for Building Product Manufacturers. The platform is available as a cloud service and works with Microsoft Dynamics 365. The CRM platform is designed to create better visibility into projects and tasks, improve fulfillment with project and job tracking, competitor tracking, and fully integrate with billing and ERP systems.

Digital Strategies Help Neiman Marcus And Home Depot Improve Omnichannel Personalization

Every retailer is seeking to reach the Promised Land of one-to-one customer personalization. Two brands that are leaders in their respective verticals — Home Depot and Neiman Marcus — use a variety of data-driven solutions to move them closer to this goal. Executives from both retailers shared key personalization strategies at a session titled Data: The New Currency For Retail Marketers, during the NRF Big Show 2017:

Heymarket Releases Text Messaging App For CRM

Heymarket has released a text messaging app designed for retailers to use as a CRM tool. Retail employees using Heymarket can: Reach multiple customers at once; Schedule messages; Set up appointments; Set reminders to follow up; Reuse messages with templates; and Share customer chats with co-workers. Users can also organize contacts into lists and send personalized messages so that each private recipient can reply directly to the sender. Customers will only see the sender's number and the users have full control over which messages coworkers can see. Users can even keep track of those who viewed photos in a message.

Tapping Community To Connect Digital Strategies

Kelly Stickel launched Remodista to focus on retail disruption. By using Community as a business model, Remodista is working to “build, foster and create a trusted environment where we attract like-minded individuals thinking through disruption and innovation. Through collaborative research and analysis, we think through the business challenges looking at the future of retail.” Stickel and a panel of retail leaders will share their insights on Community and Commerce during the Retail Innovation Conference, May 9-10 in New York City. This Q&A provides a preview of this compelling session:

Moosejaw, Home Depot Among Top Customer Service Leaders

They sell different products but they have one thing in common: excellent customer service. Based on the 20th annual Mystery Shopping Study conducted during Q4 2016, Astound Commerce identified these retailers, listed in alphabetical order, as customer service leaders: • B&H • Gap • L.L. Bean • Lancôme • Moosejaw • The Home Depot • Zappos B&H, Home Depot and Zappos were repeat winners from the 2015 survey. Moosejaw was acquired by Walmart earlier this month.

Cashback Rewards App Integrates Mobile Payments

  • Published in News Briefs
Customer loyalty program technology startup ReCASHeR has signed a strategic partnership to collaborate with alternative mobile payment company Blue Code. ReCASHeR embeds Blue Code in its mobile app so consumers can pay using the platform with approximately 15,000 cashier systems in Austria and various merchants in Germany. The team is…
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Winning The Last Mile: Controlling Costs While Satisfying Consumers

The "last mile" of retail — fulfillment, delivery, returns and post-purchase services — has become the latest competitive arena for winning sales and customer loyalty. If retailers fail to meet customer expectations with a delivery or product installation, it's highly unlikely that shoppers will give them a second chance. But while retailers are competing for customer loyalty, they are faced with rising costs around deliveries as well as returns, another critical element of the last mile. And passing these costs along to customers is not an option. Today’s consumers expect free or low-cost shipping.

Messaging Mavens: The Utility Of Chatbots Across Demographics

We've come a long way since the days of AIM and SmarterChild. The world of chatbots is emerging and fast-moving, with players as diverse as Sephora and StubHub. With the ability to exist outside apps, often leveraging texting and voice technology, chatbots have the environment to thrive and bring a sense of efficiency to consumer interactions. The promise of the “affordable butler” has arrived. Not only do bots streamline transactions, they allow brands to capture a breadth of consumer data while engaging with customers one-on-one. Unlike platforms like Snapchat and Kik, largely geared to a certain demographic, chatbots have vast — and valuable — applications to consumers of all ages.

Top Tips To Drive Targeted E-Commerce Traffic

The continued growth of e-Commerce has switched the roles of "supply" and "demand" within retail. Brands must now pursue consumers via every available digital touch point. Moreover, retailers need to drive a large audience, but also the right audience, to their sites. “The retail business model we lived with our entire lives and for generations before that assumed that the customers who represent demand would physically go to the store where supply was,” said Brian Kilcourse, Managing Partner at RSR Research. “Now we live in a world where supply must go to demand. It’s exactly the opposite direction. It upsets the apple cart in virtually any operational aspect you care to discuss. So the question is, how can a retailer set up an environment where supply can go to demand?”

Calyx Flowers Replaces ‘Robotic’ Service Reps With Retention-Focused Call Center

When Mark Ranalletti and Kap Wallingford purchased Calyx Flowers in summer 2015, the husband-and-wife team sought to pivot the online flower seller from a customer acquisition-focused brand to a customer retention-focused brand. The new Calyx Flowers team wanted the customer service atmosphere to focus on employees, replacing a former system that Ranalletti described as “robotic.” With the company suffering from a nearly 20% year-over-year sales decline and going through multiple owners in its 30+ years in business, Calyx Flowers partnered with call center SaviLinx in October 2016 to make this shift a reality.

Retail 2025: AI And Digital Natives Will Rule

As futuristic as the year 2025 sounds, it is now less than eight years away. Will time travel, flying cars and summer vacations to Mars be in the cards? Probably not, but drone delivery, chatbots and an AI-driven retail industry are near certainties. And the people driving these changes, the "digital native" generations, are quite open to disrupting, if not destroying, old retail practices. Sure, McKinsey predicts brick-and-mortar stores will still account for approximately 85% of U.S. retail sales in 2025, but will the shopper journey be the same as it is today? Not a chance. Two sessions at the 2017 NRF Big Show explored the exciting, and at times worrisome, not-too-distant future of retail. For those who are ready to greet the future’s potential triumphs and challenges, read on. For those who still believe the old school model of retail might be coming back, this is your chance to grab an old catalog and dream of days gone by.  The Upside To Being A Disruptor Let’s start off with some good news: by 2020, 30% of web browsing won't require a screen interface, (thanks to AI/natural language recognition-driven personal assistants like Alexa, Cortana and Siri), and cars will be…

12 Restaurant Brands Choose Cloud-Based Loyalty Platform

  • Published in News Briefs
What do restaurants including Smashburger, El Pollo Loco, Pieology and Veggie Grill all have in common? They are part of the dozen brands that selected Punchh, a cloud-based technology platform that builds engagement, loyalty and customized experiences in the restaurant industry, during Q4 2016. “Basic loyalty programs no longer work,”…
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How Retailers Can Grow Their Customer Base With Gift Card Programs

Whatever goods or services you sell, whether you do business primarily online or in a brick-and-mortar location — your business can benefit from implementing a solid gift card program. That’s because everyone loves receiving gift cards and this year more and more people are giving them. According to the Vantiv Shoptalk survey, conducted by Socratic Technologies, one third of the respondents said they plan to buy gift cards this year, with Millennials leading the way. And industry experts have projected that the gift card industry will be worth $160 billion by 2018. Here’s how gift cards break down by retailer type: Restaurants: 34.8% Department stores: 34.4% Generic prepaid card (e.g., Visa or MasterCard): 22.7% Coffee shop: 20.1% Entertainment (e.g., movies or music): 17.2%

The Car As Commerce Platform: Retail’s Captive Audience Opportunity

The automobile business, like the retail industry, is undergoing huge disruption. In addition to changes in the cars themselves (electric engines, self-driving technologies), there are fundamental changes afoot in the relationship between the consumer and the automobile. In many ways, automakers are trying to ensure the car is as connected to a consumer’s life as her smartphone is. Automated driving, if and when it truly becomes mainstream, will enable human attention to focus on activities that don’t involve piloting a car to a destination. And there are some heavy hitters already getting into the mix: Ford is integrating Amazon's Alexa into its latest models to shop, search and control smart home features, and Audi is working with Baidu, Tencent, Alibaba and other Chinese tech giants to build integrated services within its autonomous cars.
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