Concept: Supermarket API is an open source application-programming interface specifically designed for the grocery industry. Developed by AisleFinder, an online and mobile solution for item navigation in grocery locations, the solution is designed to provide easy access to supermarket and grocery product data. Although this data typically is difficult to obtain and update, Supermarket API gives executives access to necessary information to tackle this challenge and excel in the space. The application is powered by the technology that fuels the AisleFinder mobile and web properties.
Team: San Francisco-based AisleFinder, the parent company of Supermarket API, is active in the retail navigation space. Its Supermarket API team designed, coded and conceptualized the solution.
Market Relevance: Supermarket API helps developers create solutions for the grocery industry. Research from Symphony IRI reveals that a majority of consumers (75%) are planning and making shopping lists at home, versus 45% in 2008. As a result, retailers must innovate and implement new technologies to better serve these new, research-savvy shoppers.
Delivery: Supermarket API provides an array of features to enhance data availability in the grocery industry. The solution provides access to information from more than 2,400 supermarkets and shopping centers nationwide, including Safeway, Trader Joe’s, Wal-Mart, and Whole Foods. It also provides product details and information about, as well as pictures of, more than 150,000 grocery products. Retailers can use the API to provide accurate product assortment to their customers. Smaller retailers now are able to provide a similar experience as larger retailers. Possible experiences retailers can create include shopping list and standard item navigation apps.
Proof Points: Developers can tap into Supermarket API to help create grocery solutions that are detailed and robust. By providing an API, AisleFinder is allowing grocery retailers to execute their own ideas as they utilize the tool’s growing product selections and features.
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