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The Frustrated Shopper: Consumers' Mobile Technology Expectations Vs. Reality

RTP-NL-IG-2-24-2015

Consumers are using their smartphones more frequently throughout the browsing and buying journey. As a result, their overall expectations of mobile offers and interactions are increasing.

While 44% of consumers want to earn and redeem loyalty points through their mobile phones, only 31% currently have these capabilities.

This infographic, courtesy of Mobiquity, uncovers results from a survey of 1,000 consumers regarding their mobile expectations and experiences.

Consumers are using their smartphones more frequently throughout the browsing and buying journey. As a result, their overall expectations of mobile offers and interactions are increasing.

While 44% of consumers want to earn and redeem loyalty points through their mobile phones, only 31% currently have these capabilities.

This infographic, courtesy of Mobiquity, uncovers results from a survey of 1,000 consumers regarding their mobile expectations and experiences.

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