Facebook is providing brand marketers with more information about consumers that are within close proximity of their retail stores, according to a company blog post. The social network is launching two new products for retailers: one designed to help SMBs better understand the foot traffic in their area, and another set to enable large retailers to tailor ads to specific store locations.
The first product is included as a new tab as part of its Page Insights feature, enabling brands to track aggregate demographics and local trends. Brands can view this information for people that pass within 150 feet, 450 feet and 1,500 feet of a store's location, according to AdWeek. With this information, businesses can discover the area’s busiest times of the week, to better gauge which shoppers are most likely to visit their store. Marketers can see specific demographic data of shoppers, including age and gender, and whether they are a tourist or a local opportunity.