Amazon Introduces #AmazonWishList For Twitter

amazon-wish-listWith the holiday season kicking off soon, Amazon has developed a new way for customers to add items to their Amazon wish lists.  

Consumers can now update their wish lists on Twitter using the hash tag #AmazonWishList. When shoppers find tweets from brands and friends that include a product links, they can reply with the hashtag and immediately have the product added to their wish list.


Retailers Must Tap Social Advocacy To Shape Omnichannel Strategies

RTP RT032 FEAT Advocacy imageMany retailers may believe they’re already doing a fine job of listening to their customers. After all, they see shoppers in their stores; track their online and mobile shopping patterns and eventual purchases; and in some cases, leverage loyalty and customer relationship management programs to paint detailed portraits of who their customers are, as well as the value they represent to the retail organization.

Useful as all these research tools are, they simply aren’t capable of keeping up with the newly energized, highly empowered customer. Today’s consumer is increasingly aware not only of what she wants but when she wants it, how she wants it delivered and even how much she wants to pay for it. Her expectations around product availability, depth of information, and delivery options have risen sharply, fueled by the immediacy of search engines, smart devices and a crowd of competitors ready to meet the most specialized request.


Schwan’s Becomes Go-To Source For Tailgating Needs With HelloWorld

SchwansWith the college football season underway, many consumers like to spend their weekends watching games and eating their favorite foods. During this time, food brands and consumer packaged goods companies strive to stand out and engage customers across all channels to drive in-store sales.

Schwan’s Consumer Brands launched its college football web site to promote its pizza brands: Freschetta, Red Baron and Tony’s. Digital and mobile marketing agency HelloWorld launched the mobile-optimized site, which is designed to offer consumers an online destination for all their home tailgating needs. The site includes sweepstakes, recipes, tailgate hosting tips, contests, trivia, an interactive “Football Blitz” game and a scavenger hunt. The promotion went live on Aug. 1, 2014, and will run until Jan. 10, 2015.


Five9 Updates Cloud-Based Contact Center Solution

SS Five9 imageCustomer service is a pivotal part of the browsing and buying journey. Service agents, as a result, play an important role in educating consumers, answering questions and creating a more enjoyable shopping experience across all channels, including via email, phone and social media.

The Five9 Summer Release, an update to the Five9 Cloud Contact Center Software, includes multichannel applications that integrate social, chat, email and mobile. Each app is designed to allow contact center representatives to engage with customers on their preferred channels and devices. The apps are powered by Five9 Connect, which includes a Natural Language Processing (NLP) engine that filters and categorizes interactions, eliminates spam and determines author sentiment to identify only the most important inquiries.


Top 10 Mid-Year Articles: Social, Mobile And Wearable Tech Are Hot Topics

FEAT Midyear imageThe retail industry is currently undergoing a transformation, as merchants leverage new channels to engage consumers, including mobile technology and social media. 

Mobile and social have empowered consumers to shop wherever and whenever they want, and provide real-time access to reviews, recommendations and information before completing a purchase. As a result, retailers are under more pressure to keep pace with the wants and needs of tech-savvy omnichannel consumers.


Building Long-Term Customer Relationships With Social Engagement

  • Published in Social

shadow RTP RT019 Feat SocialMedia May 2014By following their favorite brands and retailers on social networks, consumers can gain access to an insider’s view of companies and products as well as a first look at new releases, offers, contests and giveaways.

Today’s retail environment has entered a “new social norm,” with more people using social networks on a daily basis, according to Nielsen in a recent report. The Digital Consumerreport concluded that 64% of social media users tap into sites at least once a day on their computers. Approximately half (47%) of social media subscribers use their smartphones to access social networks.


Social TV Creates New Engagement Opportunities For Retailers

Brian HeadshotTV ad reach is shrinking. But that’s not a bad thing for retailers investing in ads or the consumers they are trying to reach. This is just another instance where retailers need to be flexible and adapt to the new TV landscape. This is an exciting time, especially for retailers.

TV-related conversations taking place on social networks have increased over the past year. According to a study performed by Nielsen, the number of “Twitter Authors” increased 24% increase year-over-year in 2013. The people who view tweets about TV programs — the “Twitter TV Audience” — grew by 38% in 2013, making it 50X larger than the number of authors tweeting. The growing size of the social media audience is a clear sign that more consumers will “tweet and watch” during their favorite shows and of course, during commercials.


Millennials Embrace Mobile Motherhood

Millennials — those born between the early 1980s and early 2000s — have been characterized as the “me generation.” However, females in this age group are acquiring a larger share of the “mom market,” and as such, their wants and needs are quickly shifting. 

The vast majority (83%) of new moms are Millennials, and this consumer group is expected to spend about $1.3 trillion in 2014 alone. As a result, Millennials are a key market for CPG brands and multichannel retailers, according to new research from BabyCenter.

The Millennial Mom Report, which is the latest installment of BabyCenter’s 21st Century Mom Insights Series, offered a detailed look into the browsing and buying habits of this consumer group, as well as how they use technology to accomplish day-to-day tasks.

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