Schwan’s Becomes Go-To Source For Tailgating Needs With HelloWorld

SchwansWith the college football season underway, many consumers like to spend their weekends watching games and eating their favorite foods. During this time, food brands and consumer packaged goods companies strive to stand out and engage customers across all channels to drive in-store sales.

Schwan’s Consumer Brands launched its college football web site to promote its pizza brands: Freschetta, Red Baron and Tony’s. Digital and mobile marketing agency HelloWorld launched the mobile-optimized site, which is designed to offer consumers an online destination for all their home tailgating needs. The site includes sweepstakes, recipes, tailgate hosting tips, contests, trivia, an interactive “Football Blitz” game and a scavenger hunt. The promotion went live on Aug. 1, 2014, and will run until Jan. 10, 2015.


Five9 Updates Cloud-Based Contact Center Solution

SS Five9 imageCustomer service is a pivotal part of the browsing and buying journey. Service agents, as a result, play an important role in educating consumers, answering questions and creating a more enjoyable shopping experience across all channels, including via email, phone and social media.

The Five9 Summer Release, an update to the Five9 Cloud Contact Center Software, includes multichannel applications that integrate social, chat, email and mobile. Each app is designed to allow contact center representatives to engage with customers on their preferred channels and devices. The apps are powered by Five9 Connect, which includes a Natural Language Processing (NLP) engine that filters and categorizes interactions, eliminates spam and determines author sentiment to identify only the most important inquiries.


Top 10 Mid-Year Articles: Social, Mobile And Wearable Tech Are Hot Topics

FEAT Midyear imageThe retail industry is currently undergoing a transformation, as merchants leverage new channels to engage consumers, including mobile technology and social media. 

Mobile and social have empowered consumers to shop wherever and whenever they want, and provide real-time access to reviews, recommendations and information before completing a purchase. As a result, retailers are under more pressure to keep pace with the wants and needs of tech-savvy omnichannel consumers.


Building Long-Term Customer Relationships With Social Engagement

  • Published in Social

shadow RTP RT019 Feat SocialMedia May 2014By following their favorite brands and retailers on social networks, consumers can gain access to an insider’s view of companies and products as well as a first look at new releases, offers, contests and giveaways.

Today’s retail environment has entered a “new social norm,” with more people using social networks on a daily basis, according to Nielsen in a recent report. The Digital Consumerreport concluded that 64% of social media users tap into sites at least once a day on their computers. Approximately half (47%) of social media subscribers use their smartphones to access social networks.


Social TV Creates New Engagement Opportunities For Retailers

Brian HeadshotTV ad reach is shrinking. But that’s not a bad thing for retailers investing in ads or the consumers they are trying to reach. This is just another instance where retailers need to be flexible and adapt to the new TV landscape. This is an exciting time, especially for retailers.

TV-related conversations taking place on social networks have increased over the past year. According to a study performed by Nielsen, the number of “Twitter Authors” increased 24% increase year-over-year in 2013. The people who view tweets about TV programs — the “Twitter TV Audience” — grew by 38% in 2013, making it 50X larger than the number of authors tweeting. The growing size of the social media audience is a clear sign that more consumers will “tweet and watch” during their favorite shows and of course, during commercials.


Millennials Embrace Mobile Motherhood

Millennials — those born between the early 1980s and early 2000s — have been characterized as the “me generation.” However, females in this age group are acquiring a larger share of the “mom market,” and as such, their wants and needs are quickly shifting. 

The vast majority (83%) of new moms are Millennials, and this consumer group is expected to spend about $1.3 trillion in 2014 alone. As a result, Millennials are a key market for CPG brands and multichannel retailers, according to new research from BabyCenter.

The Millennial Mom Report, which is the latest installment of BabyCenter’s 21st Century Mom Insights Series, offered a detailed look into the browsing and buying habits of this consumer group, as well as how they use technology to accomplish day-to-day tasks.


Consistency, Personalization Valued Most Among Consumers



Whether consumers plan to purchase items online or in a physical store, they value consistency across all channels, according to a survey from Infosys.

Almost three quarters (72%) of respondents said consistency across online and physical stores was important; and 77% said they valued consistency across different physical branches. The study, titled: Rethinking Retail, spotlighted consumer perspectives regarding the omnichannel retail experience via a survey of 1,000 shoppers. Infosys also surveyed 50 U.S. retailers to understand how their organizations were keeping pace with consumer demands.


Holiday Shoppers Still Prefer The Store Experience, SDL Survey Finds

Trends such as showrooming and online price comparison have caused retailers to adjust their strategies for connecting and engaging with shoppers across multiple channels.

While consumers may be turning to the Internet to research products and prices, a survey from SDL confirmed that holiday shoppers still prefer the brick-and-mortar experience. Results from the annual Holiday Shopping Preferences 2013 study showed that, overall, consumers worldwide prefer to purchase holiday gifts in stores (55%) rather than online (45%).

SDL surveyed more than 4,000 consumers in Australia, UK and U.S. to identify key holiday shopping trends and preferences. A webinar detailing key survey findings will be held on Nov. 20.

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