Pinterest: The Not-So-Social Network That Generates Big Benefits

1klaudiaPinterest Founder and CEO Ben Silbermann often protests that Pinterest is not a social media platform. Instead, it’s a “catalog of ideas.”

“When we talk to people about Pinterest we often describe it as not a social network,” Silbermann told The Guardian. “Social networks are about communicating with other people. Pinterest is really about planning and getting ideas for your own personal life. With social networks, it’s them time. With Pinterest, it’s me time.”


POS Subscribers Provide 32% Higher Open Rates

Retail marketers need to take action to improve the quality of data they obtain at the POS, as these subscribers often are highly engaged with the brand. For example, welcome mailings to POS subscribers had a 23.2% click-to-open rate, 32% higher than the 17.5% rate for subscribers obtained from other sources. Experian Marketing Services conducted its survey from April 2015 to May 2016.

Total email volume rose by 17.1% during the year. More emails mean retailers are going to have to be even more careful when gathering data from POS subscribers, especially as the holiday season rolls around. POS email collection problems are often caused by human error and include incomplete or missing data, duplicate data and outdated information.


72% Of Shoppers Prefer Social Ads From SMBs During Holiday Season

  • Published in Social

0aRR SocialHoliday ImageThe holiday season is an excellent time for local retailers to optimize their social media strategy: 72% of shoppers say they prefer to see local businesses’ ads on social media during the holidays, rather than campaigns from national retailers.

Some ways local businesses can provide inspiration during the season via social media include:

  • Facebook and Pinterest have influenced 69% of shoppers for shopping ideas and inspiration;

  • 70% of respondents say they are likely to click on a Facebook ad that relates to their area;

  • 73% are most likely to engage with images of products they’re interested in than any other piece of content on Facebook; and

  • 25% are more likely to recognize a business in their area if they see it promoted on Twitter.


Mobile, And Social, And Location, Oh My! How Today's Retailers Can Tap Into Next-Generation Marketing

0antoIt's no secret that the introduction of digital changed the way marketers reach, engage and convert consumers. In the years since digital became the norm, the world of marketing has continued to evolve dramatically. This new era, characterized by concepts such as omnichannel, multi-device marketing, the "Internet of Things" and advanced marketing attribution, is reshaping the way brands and consumers interact, and how marketers measure and optimize the impact of their efforts.  

In retail, this evolution has been particularly striking. Shoppers no longer simply head to the mall or their local brick-and-mortar store to make a purchase. In today’s world, each person’s path to purchase is unique and complex, crossing multiple channels, platforms and devices as consumers browse, research and buy.


86% Of Women More Likely To Make A First Purchase After Social Media Engagement

  • Published in Social

Although social media marketing has been a critical component of retail strategies in recent years, the impact on purchasing through the power of direct engagement with the consumer cannot be overstated.

As many as 86% of women shoppers say they are more likely to buy a brand they’ve never purchased when they begin to interact with that brand on social media, according to a survey from Influence Central.


Exclusive Interview: Moleskine CEO Tackles Brand Transformation

0aarrigoIn this exclusive interview with Retail TouchPoints, Moleskine CEO Arrigo Berni explains the company's transformation, from a single branded notebook to a global retailer featuring branded boutiques and cafés.

Loyal consumers have depended on Moleskine as their go-to brand for notebooks, diaries, sketchbooks and planners since 1997. Designed based on products sold in Paris in the 19th and 20th centuries, the Moleskine brand was trademarked in 1997. By the early 2000s, sales reached $26 million; and the company was purchased by a European private equity firm in 2006. Moleskine products were sold in 22,000 stores across 95 countries by 2012; and the company went public in 2013.


Why Kanye West’s Partnership With Adidas Is More Than An Endorsement

1klaudiaLeveraging influencers such as bloggers and YouTube stars to boost brand awareness and engagement has become the norm for many companies. What’s not to like? Research by McKinsey shows that word of mouth generates twice as many sales as paid advertising. Recruiting a blogger or influencer with a large social following to help promote your brand through word of mouth (and a pretty Instagram picture) can lead to more sales and higher conversions.

Generally, the term influencer describes someone who creates content for their own web sites and/or social channels. But celebrities are on a whole other level, and they may be hired to endorse a product or brand simply because of their large fan base. But what about the celebrities that go beyond the usual endorsements?


Coming To Terms With Millennials: Advice From The Experts

Millennials are mentioned in almost every article related to retail marketing these days. And Retail TouchPoints is no exception. We focused a special report on the topic back in February, titled: Can Retailers Keep Pace With Millennial Consumers?.

With that in mind, merchants must take the proper steps to attract more Millennial consumers and motivate Millennial employees to be brand advocates. 


The Price Must Be Right For U.S. Women Shoppers

Pricing is still a top-of-mind concern for the modern American female shopper: price is easily the most important factor impacting shopping behavior among this demographic, according to Blackhawk Engagement Solutions.

This sentiment doesn’t appear to be waning, as nearly all (97%) of these women have the same or greater sensitivity to price this year that they had in 2015.


EBay Taps Crowdsourcing To Inspire Purchases Via Mobile App

As presidential election season heats up, eBay is giving consumers a chance to vote for one of two mobile offers on apparel, technology and home products. Starting June 24, shoppers can visit to vote on their preferences for “Summer of Choice” mobile deals. For example, the first vote will feature a Char-Broil Classic Grill at 70% off versus a Nutri Ninja Auto-iQ Blender at 50% savings.

Consumers can then purchase the winning “Summer of Choice” mobile deals within the eBay mobile app. There will be four polls throughout the summer months:

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