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The Data Cycle: The Role Of Analytics In Cross-Channel Campaigns

VP site only HelloWorld head shotAs the digital landscape continues to expand, retail brands are presented with more opportunities than ever to interact with consumers across channels and gather valuable insights along the way.

In a world where data begets data, the most potent campaigns are powered by cross-channel initiatives, which allow consumers to move seamlessly across social channels and experience brand messaging in a way that’s consistent and familiar.

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Tumblr Ranked As Fastest-Growing Social Network In 2014

tumblrTumblr has seen its active user base grow 120% in the last six months, making it the fastest-growing social network in 2014, according to research from GlobalWebIndex. Tumblr edged out Pinterest, which reported an active user increase of 111% throughout the same time period.

The fastest-growing social mobile app in the last six months is Snapchat. With a 56% increase in users, Snapchat's growth has been spearheaded by a large teen presence in several countries, including: Ireland (38% of teens have used the app in the past month), Canada (35%) and the UK (35%). Not far behind Snapchat are Facebook Messenger (52% increase in users) and Instagram (47%).

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CVS Health Accelerates Innovation With New Lab In Boston

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By establishing in-house innovation labs, retailers like Nordstrom, Walmart and Zappos are focusing on testing new tools, technologies business concepts. 

CVS Health is the latest retailer to join the innovation lab fray. This week, the retailer signed a lease to open a new Digital Innovation Lab on Huntington Ave. in Boston, Mass. The 15,130-square-feet location will serve as a hub for the CVS Health Digital team, which will remain headquartered in Woonsocket, R.I. Recently, CVS Health also opened a new Digital Experience Center at the company’s headquarters, and is actively recruiting new talent for both locations.

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Most “Empty-Nesters” Consult The Web, Browse And Buy Via Mobile

RR InfluenceCentral ImageAs many as 82% of “Empty-Nester Boomers” spend more time browsing for products online than in-store, according to a report from Influence Central and Vibrant Nation. Empty-Nester Boomers are characterized as shoppers born between the years 1946 and 1964 who do not have children living at home.

The Influence Central Consumer Insights Group conducted, programmed and analyzed the report, titled: Redefining Empty-Nesters: How The Power Generation Takes Control Of Consumer Purchasing. Influence Central and Vibrant Nation surveyed more than 600 American women 45 years and older via an online survey.

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Amazon Introduces #AmazonWishList For Twitter

amazon-wish-listWith the holiday season kicking off soon, Amazon has developed a new way for customers to add items to their Amazon wish lists.  

Consumers can now update their wish lists on Twitter using the hash tag #AmazonWishList. When shoppers find tweets from brands and friends that include a Amazon.com product links, they can reply with the hashtag and immediately have the product added to their wish list.

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Retailers Must Tap Social Advocacy To Shape Omnichannel Strategies

RTP RT032 FEAT Advocacy imageMany retailers may believe they’re already doing a fine job of listening to their customers. After all, they see shoppers in their stores; track their online and mobile shopping patterns and eventual purchases; and in some cases, leverage loyalty and customer relationship management programs to paint detailed portraits of who their customers are, as well as the value they represent to the retail organization.

Useful as all these research tools are, they simply aren’t capable of keeping up with the newly energized, highly empowered customer. Today’s consumer is increasingly aware not only of what she wants but when she wants it, how she wants it delivered and even how much she wants to pay for it. Her expectations around product availability, depth of information, and delivery options have risen sharply, fueled by the immediacy of search engines, smart devices and a crowd of competitors ready to meet the most specialized request.

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Schwan’s Becomes Go-To Source For Tailgating Needs With HelloWorld

SchwansWith the college football season underway, many consumers like to spend their weekends watching games and eating their favorite foods. During this time, food brands and consumer packaged goods companies strive to stand out and engage customers across all channels to drive in-store sales.

Schwan’s Consumer Brands launched its college football web site TailgateAtYourPlace.com to promote its pizza brands: Freschetta, Red Baron and Tony’s. Digital and mobile marketing agency HelloWorld launched the mobile-optimized site, which is designed to offer consumers an online destination for all their home tailgating needs. The site includes sweepstakes, recipes, tailgate hosting tips, contests, trivia, an interactive “Football Blitz” game and a scavenger hunt. The promotion went live on Aug. 1, 2014, and will run until Jan. 10, 2015.

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Five9 Updates Cloud-Based Contact Center Solution

SS Five9 imageCustomer service is a pivotal part of the browsing and buying journey. Service agents, as a result, play an important role in educating consumers, answering questions and creating a more enjoyable shopping experience across all channels, including via email, phone and social media.

The Five9 Summer Release, an update to the Five9 Cloud Contact Center Software, includes multichannel applications that integrate social, chat, email and mobile. Each app is designed to allow contact center representatives to engage with customers on their preferred channels and devices. The apps are powered by Five9 Connect, which includes a Natural Language Processing (NLP) engine that filters and categorizes interactions, eliminates spam and determines author sentiment to identify only the most important inquiries.

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Top 10 Mid-Year Articles: Social, Mobile And Wearable Tech Are Hot Topics

FEAT Midyear imageThe retail industry is currently undergoing a transformation, as merchants leverage new channels to engage consumers, including mobile technology and social media. 

Mobile and social have empowered consumers to shop wherever and whenever they want, and provide real-time access to reviews, recommendations and information before completing a purchase. As a result, retailers are under more pressure to keep pace with the wants and needs of tech-savvy omnichannel consumers.

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