You may be looking at possibilities overseas for growing your business. If you want to offer an online store for consumers abroad, it is essential to know the payment expectations, regulations and requirements of the local markets and prospective customers.
For example, a consumer in Germany expects to see a retailer with prices posted in Euros. In the UK, people assume an online shop will have prices in British Pounds. Any divergence from these expectations will make a prospect hesitate, and that increases the chance of the consumer leaving the website and going elsewhere for his or her purchase.
This also applies to the payment methods that customers expect to see at the checkout, because with the sensitive issue of payment, consumer trust will help influence the conversion rate. While credit cards and PayPal are accepted and used around much of the world, only offering these methods to international consumers will limit conversions. There are important payment methods specific to different countries which will be key to success. Let’s take a look at some of them.Read more: Taking Your E-Commerce Efforts Global