Showrooming: A $217 Billion Problem [Infographic]


Consumers are increasingly using their mobile devices to search for the best deals, which is costing brick-and-mortar retailers $217 billion in sales losses. Also, 35% of all Americans are engaging in showrooming (viewing products in-store and purchasing online) regardless of whether or not they own a smartphone. Showrooming impacts certain product categories more than others, including: consumer electronics, apparel, books and appliances.

This infographic, courtesy of 360pi, highlights the current state of showrooming and how retailers are affected by this trend.

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