Every day, more retailers are incorporating social media into their overall business strategies. This infographic reveals social tactics of the Top 250 Internet Retailers. For example, Facebook is leading the pack as the top social vehicle for reaching shoppers, with 97% of the top 250 using the site. Most-followed brands on Facebook are Adidas, Nike, Target, Victoria's Secret and Walmart. Other key statistics include retailers' social media followers and the retail industries that are leading on each of the five most-used platforms.
