TouchPoints TV: Mark Kelso, Pamida

Mark Kelso, Pamida

Kelso shares the retailer’s work with pricing optimization from Revionics. “Revionics offered us the ability to manage the unmanageable,” he says. “It’s almost impossible to analyze anything on a manual basis.” Pamida’s Revionics implementation started in July 2010 with proof of concept through October 2010, then the retailer tested a small group of stores through January 2011, and completed a full rollout in April 2011. Kelso shares some impressive results: “We were trying to bolster our everyday shopping experience. Our base sales…increased 2,300 basis points, which is 23%.”



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