TouchPoints TV: Gary Whittemore, Experian FootFall
Gary Whittemore, Global Development Director, Experian FootFall
Gary discusses the business strategies Experian FootFall offers retailers to uncover data to improve store operations. Regarding the pain points retailers face, Experian FootFall provides insights to retailer’s marketing campaigns and uses clustering of similar stores to measure its successes. Additionally, customer experience continues to be a differentiator among retailers and it is important for them to understand their business.