TouchPoints TV: Craig Wax, Invodo

Craig Wax, CEO, Invodo

As video has become a more prominent practice in online retail, Invodo CEO Craig Wax delved into the key considerations for implementing online video for increased conversions. Wax also discussed the importance of understanding the difference between product videos and brand awareness videos. Additionally, Wax offered tips and tricks to align video with the online shopper’s purchase path.



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