New Rules for Site Relevance

As consumers spend more time and money online, brands need to do more to ensure their site experiences are relevant and engaging. During this episode of TouchPoints TV, Brian McGlynn, GM of Ecommerce for Coveo, breaks down how AI can help teams understand consumer “clues,” piece them together and tailor site experiences accordingly. He also reveals the secrets to successful A/B testing, especially as consumer behaviors continue to change.