Responding to the “problem” women encounter when trying to find comfortable around-the-house loungewear, Lunya Founder Ashley Merrill developed a line of clothing that features ultra-comfortable, high-end and washable fabrics and styles. The Lunya line, launched in 2014, is being featured in a NYC holiday pop-up store that is designed to feel like a bedroom. A large video wall changes the setting several times during the day to mimick the different activities women may engage in at home wearing Lunya items — from sleep to work and play.
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