DICK’S Tees Off New Experiential Golf Galaxy Locations

Golf Galaxy Performance Center

DICK’S Sporting Goods is continuing to expand its nationwide footprint with plans to open the first Golf Galaxy Performance Center, as well as four additional locations in August — two Dick’s Sporting Goods and two Going, Going, Gone! stores.

The redesigned Golf Galaxy Performance Center is set to open in Framingham, Mass. on Aug. 28 and will offer golfers of all levels an immersive experience, with state-of-the-art hitting bays, custom fittings, golf lessons from certified PGA professionals as well as a selection of equipment, apparel and footwear.

DICK’S currently operates 98 Golf Galaxy stores nationwide. The Golf Galaxy Performance Center is one of 19 recently remodeled Golf Galaxy locations featuring expanded technology offerings that will made available at an additional 64 stores this year.

This latest upgrade of the Golf Galaxy fleet follows the launch of several new retail banners from the sporting goods retailer. These include the House of Sport experiential retail concept, which debuted in April 2021 and will be used to test new technology and ideas that can be rolled out across the company’s fleet, as well as its new Going, Going, Gone! off-price chain.


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