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Mobile content covers the gamut, from the implementation of mobile apps and mobile web sites to in-store mobile technology. A fast-changing industry segment, mobile presents unique challenges to today's retail organizations. This section will help retail executives stay on top of the latest news, insights and information to help solidify cross-channel strategies and draw traffic into stores.

Walmart Rolls Out On-The-Spot ‘Check Out With Me’ Feature, In-App Store Maps

Coinciding with the launch of its store technology testing ground, the Sam’s Club Now store in Dallas, Walmart is rolling out its latest innovative investment, a “check out with me” option at all U.S. stores. Starting at some locations as soon as Nov. 1, Walmart will give associates mobile devices that can scan bulky items such as flat-screen TVs and heavy furniture, enabling customers to immediately pay with a credit card and bypass checkout lines. Walmart has tested the functionality since April in the lawn and garden centers of more than 350 stores. The devices are not intended to check out whole baskets of items, but they will be capable of processing everything from groceries to apparel.

New Sam’s Club Store Will Be A Mobile-First, AI-Powered Tech Lab

  • Published in News Briefs
Sam’s Club is set to open its Sam’s Club Now store in Dallas, designed as a real-world technology innovation lab. The store will test technologies including mobile-enabled shopping; smart shopping lists that use machine learning and shoppers’ past purchase data; and augmented reality to tell the “stories” behind products. “At…
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Richemont, Alibaba Partner To Target Chinese Luxury Consumers

  • Published in News Briefs
Richemont and Alibaba have formed a joint venture to bring luxury goods from Yoox Net-a-Porter (YNAP) to Chinese consumers. The partnership will launch Net-a-Porter and Mr Porter online stores on Alibaba’s Tmall Luxury Pavilion platform, as well as create Chinese mobile apps for each brand. Alibaba will provide technology infrastructure,…
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ShopRunner Acquires Spring To Bring 2,000+ Brands Into Mobile Shopping Experience

ShopRunner has acquired Spring, a mobile shopping destination designed to enable customers to shop directly from more than 2,000 brands in a single-cart experience. Terms of the deal have not been disclosed. ShopRunner teams with mid- to high-end retailers to offer its paying members free two-day shipping and free returns on their sites, taking a small cut of each purchase.

The Snuggle Bugz Baby Formula: Abundant Content Builds New Parents’ Confidence

There’s no shortage of advice for parents, particularly first-timers. In fact, it’s all too common for new moms and dads to suffer from a bad case of information overload. Retailers in this space want (and need) to be perceived by shoppers as trusted advisors, so it makes sense that the corporate mission of Canadian baby retailer Snuggle Bugz is to give confidence to customers navigating parenthood. Fulfilling that mission means providing plenty of solid content, both about the products it offers and other parenting issues. Unfortunately, the retailer’s old e-Commerce platform was causing a confidence gap between its in-store and online customer experiences. “Our stores are beautiful, and people can get all the information they need there,” said Sharron Vanderbeek, Director of E-Commerce at Snuggle Bugz, noting that the average employee spends more than 100 hours in product knowledge training each year.

Tobi Relaunches Mobile App For Holiday Season

Tobi has partnered with Poq, a SaaS-based native app platform developer for retail, to relaunch its mobile app in time for the 2018 holiday season. The fast fashion brand, which serves customers in more than 100 countries, will debut the new app in November. “Poq’s feature-rich SaaS platform, deep domain…
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Excitement Of Product Discovery Powers Tophatter Auction Platform

Auction-style and flash sales business models appear to have lost some of their luster in recent years: eBay has pivoted its focus to a more marketplace-centered experience, and companies like Gilt Groupe dropped from a valuation of $1 billion to an acquisition price of less than $100 million. But as a category, online auction marketplaces are actually estimated to grow 7% through 2022, according to Technavio. Tophatter, an online platform that sells jewelry, electronics, fashion, beauty products, home goods and hobby supplies, is seeking to become a major part of that growth by linking the excitement of product discovery to its time-limited auctions. The Tophatter platform has more than 20 million users, with the company selling more than 100,000 items per day — and 85% selling within 90 seconds. Most of the 90-second auctions start at $1 and are designed to generate immediate excitement and competition among shoppers.

Snapchat Introduces Snap-To-Buy Capabilities For Amazon Shoppers

  • Published in Mobile
Snapchat is bringing a new visual search tool to its app, enabling users to search for products on Amazon from the Snapchat camera. The visual search will allow Snapchat users to point the app's camera at an item or barcode, find it on Amazon and buy it straight from the social messaging app, the company said in a blog post. When the item or barcode is recognized, an Amazon card will appear on-screen, surfacing a link for that product or similar ones available on Amazon.

RSP Series: How Retail Leaders Improve Customer Acquisition And Retention

Any retailer’s long-term health requires finding the right balance between acquiring and retaining customers — particularly the loyal and big-spending types of shoppers. But rapid changes in both consumer expectations and the competitive landscape have rewritten many of the established rules for customer acquisition and retention. The 2018 Retail Strategy and Planning (RSP) webinar series, hosted by Retail TouchPoints, uncovered several new strategies for tackling these timeless challenges. Following are brief recaps of six webinars in the #RSP18 series, now available on-demand. [Read a recap of the Holiday Predictions webinar, sponsored by Salesforce, here.]

Yesway Drives 44% Redemption Rate Among Rewards Members Who Visit C-Stores

The 150-store convenience retailer Yesway has ambitious plans to acquire, improve and rebrand as many as 500 additional stores over the next few years. Even before this expansion occurs, however, the retailer is solidifying its business with an intense focus on customer loyalty. Yesway launched Yesway Rewards on the Paytronix platform in June 2017. Initially introduced at 37 stores, the loyalty program soon became an integral part of the brand's expansion. It’s now available to customers at more than 100 locations.

Weis Markets Upgrades Wireless Capabilities Across 200+ Stores And DCs

As a grocer with more than 23,000 associates across more than 205 stores, and 1,000 employees in distribution centers (DCs) and headquarters, Weis Markets sought to provide a better in-store mobile experience for employees and shoppers with an improved wireless infrastructure. With the Aruba network in place, Weis has: Eliminated Internet access “gaps” throughout its stores; Reduced wireless deployment costs; Improved operational efficiencies within the DCs through more accurate product picking; and Centralized management capabilities, including software updates and alerts.

Forever 21 Increases AOV 20% With AI-Powered Visual Search And Navigation

Forever 21 is taking steps to move beyond text-based online search, offering shoppers AI-powered visual search and navigation developed by Donde Search. The features are designed to enable shoppers to search for dresses, pants, shorts, jeans and tops, and will appear as a standalone “Discover Your Style” module on the Forever 21 web and mobile web home pages. The “Discover Your Style” function already launched on the Forever 21 iOS app on May 18, 2018, and was initially available for the dresses and tops categories. In the first month after launching the feature, Forever 21 saw an increase in sales conversions and a 20% increase in average purchase value for the two test categories.

Retail Remix Of 'Love Will Keep Us Together’: Takeaways From Etail East

Retail today is all about getting the customer to fall in love with products and brands. In personal relationships and in retail, love is complicated and must be nurtured. In retail that means delivering unique and compelling experiences; personalized messaging and offers; and relevant marketing and communications — consistently across all channels. When thinking about writing this article, I could not get this song out of my mind: "Love Will Keep Us Together," from 1975 by Captain and Tennille. Yes, I’m dating myself, but indulge me for a few minutes and listen to it. It pretty much lays out the strategy retailers should be thinking about as they are planning new customer strategies and technology implementations. During the 2018 eTail East event in Boston this month, many conversations and presentations were focused on how to win the hearts and minds of consumers. Clicktale, which offers Experience Analytics solutions, is working with a cognitive psychologist to better understand customer behavior in the digital world. Liraz Margalit, PhD has conducted studies covering the “Mobile Mindset” triggered by smartphone use; “Stress Shopping,” and “Emotions in the Digital World.” She explained: “Emotions are a gateway to our memory” about a brand. So how are retailers…
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