Mobile content covers the gamut, from the implementation of mobile apps and mobile web sites to in-store mobile technology. A fast-changing industry segment, mobile presents unique challenges to today's retail organizations. This section will help retail executives stay on top of the latest news, insights and information to help solidify cross-channel strategies and draw traffic into stores.

Zuant Introduces Custom Skins For Mobile Consumer Engagement

Zuant, a developer of mobile lead capture solutions for companies seeking to maximize investment in trade shows, has unveiled Custom Skins for mobile apps. The Custom Skins are designed to enable users to incorporate their own brand identity into presentations to prospective customers, for optimal customer awareness and engagement. Zuant Custom Skins is a new feature bolt-on that opens up the home screen, toolbars and buttons to users for customization. Retailers can take their brand experience to the next level, enabling marketing and sales teams to deliver a heightened level of quality presentation for both in-store POS displays and on the road.

How Innovative Solutions Close The Store-Online Gap For Home Depot, Z Gallerie And Best Buy

It’s been a persistent retail challenge to connect consumers’ online and offline experiences. The ascent of mobile has made this challenge even tougher, because this portable touch point needs to be incorporated in retailers’ strategic thinking about the entire shopper journey, from pre-sale through post-sale. “The biggest challenge in the retail market is still offline/online integration,” said Pano Anthos, Managing Director of XRC Labs in an interview with Retail TouchPoints. “If you’re browsing online, how does the retailer know who you are when you come into the store?”

UGC Influence On Store Purchases Grows To 45%

As consumers move seamlessly between the online and offline worlds while they shop, online research is increasingly influencing their in-store purchasing decisions. A new study indicates that the frequency with which Consumer-Generated Content (CGC) influenced offline purchases jumped from 39% in 2016 to 45% in 2017. This measurement of CGC’s influence on shoppers who Research Online, Buy Offline (ROBO) comes from Bazaarvoice. The company developed a metric calledthe ROBO Multiplier to quantify how much online reviews, responses to Q&As, videos and photos uploaded by buyers, and other consumer content affect the brick-and-mortar retail experience.

Retail Sales Projected To Grow Between 3.7% And 4.4% In 2018

  • Published in News Briefs
The National Retail Federation (NRF) unveiled its 2018 economic forecast, projecting annual U.S. retail sales will increase between 3.8% and 4.4% over 2017. The positive projection comes after an encouraging 2017 holiday season that saw 5.5% sales growth in November and December. If retail sales did jump 4.4%, 2018 would…

Shopgate Unveils In-App Live Chat Feature

Shopgate has debuted an in-app live chat capability, powered by Intercom. The feature is designed to give retailers more control and organization for their mobile shopping app needs, and in turn, enable them to improve conversations and customer satisfaction rates. Using Intercom Live Chat, a mobile shopper can click the “chat” tab to contact the retailer on their own terms. The Intercom Live Chat feature can also be set to have the app automatically send a message to the shopper asking if they need live assistance. Retailers also can decide where to continue the conversation, whether in the chat box or via email.

Alexa Adds Voice-Activated SMS Texting

  • Published in News Briefs
Users of Amazon’s Alexa can now send SMS texts as an alternative to voice messages, opening up new communication opportunities for retailers using the Alexa platform. Customers can now ask Alexa to send a message to a specific contact, and Alexa will figure out how to route it appropriately —…

Key Trends From The 2017 Holiday Shopping Season

The 2017 holiday shopping season was record-breaking. Black Friday sales alone totaled $5 billion — with customers spending more than $1 million per minute online, according to e-commerce platform Shopify. Additionally, Cyber Monday 2017 was the single largest shopping day worldwide in Amazon’s history — overcoming its annual summer sales holiday, Prime Day, by a long shot. Overall, it was estimated that retail sales from November 1 through December 24 (Christmas Eve) were up 4.9% over last year, the largest year-over-year increase since 2011, according to data from Mastercard SpendingPulse.

14.9% Of U.S. Web Users Connect Exclusively Via Mobile

As retailers create and evaluate their customer experience and engagement strategies, the pervasive use of mobile devices must always be kept top-of-mind. The latest data show that the use of mobile devices to access the Internet is becoming near-universal. Additionally, the number of Internet users exclusively using mobile continues to…

NRF 2018: Retail Personalization Reaches A Crossroads

The National Retail Federation Big Show jammed the Javits Center with people, technology and excitement from January 14 to 16, and Retail TouchPoints was there in force. In addition to conducting video interviews, our team of editors met with retailers, analysts and solution providers to get a line on the biggest trends that will be shaping retail in 2018. Visit the #NRF2018 hub for our complete coverage.

In-Store Mobile Could Generate A 146% Revenue Boost in 2018

  • Published in Mobile
Successfully deploying mobile in-store can drive up to 146% revenue growth for retailers this year, and may be a key investment decision for any retailer suffering flat or declining sales, according to a recent survey from Stratix and IHL Group. Retailers that are deploying in-store mobile POS saw a 24% average increase in sales in 2017 over retailers who don’t implement mobility in-store, according to the survey. Additionally, mobile POS-deploying retailers that are underperforming, i.e. have flat or declining growth, saw a 100% increase in sales for 2017, and predict another 47% of growth in 2018.

1:1 With CIO McNamara: How Target Achieved 25% Digital Growth In 2017

With mobile devices in the hands of employees across all 1,800 stores, Target was able to boost its digital business by more than 25% during 2017, said Mike McNamara, Chief Information and Digital Officer, in an interview with Retail TouchPoints. After a quick trial in late 2016, Target has now distributed upwards of 50,000 new mobile devices to all stores, with about 25 to 45 per store. “They were a big hit with the stores immediately,” said McNamara. The devices — TC51 mobile computers— are supplied by Zebra Technologies.

Omnichannel POS Solution Bridges Online-Offline Service Gap

  • Published in News Briefs
The new “Shopping” omnichannel point-of-sale solution from Cegid is designed to unlock actionable intelligence for retail associates about a customer’s online journey prior to their visit. With this information, staff members can offer a range of omnichannel services to shoppers while they are in the store. “Shopping” allows store personnel…

Vitamin Shoppe Adds Multichannel Options To Auto Delivery Service

  • Published in News Briefs
Vitamin Shoppe is providing greater convenience for its SPARK Auto Delivery subscribers —and an additional relationship-building tool for store associates — by enabling enrollment and management of the service through the POS system in the chain’s 775 stores, the VShoppe mobile application and SMS messaging. Since the service launched in…

Salesforce NYC Event Highlights Personalization In Action

Salesforce took its Dreamforce event on the road, landing at New York City’s Javits Center Dec. 14. The keynotes, presentations and breakout sessions covered a wide range of solutions and success stories, but the overriding theme for retailers was the importance of applying personalization at every stage of the shopper journey. Some of the event’s highlights included: • How Adidas marketers are leveraging the Salesforce Einstein AI solution to orchestrate personalized consumer journeys across multiple digital devices; and • How UGG shoes are simplifying mobile searches with machine learning-based product recommendations.
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