Mobile content covers the gamut, from the implementation of mobile apps and mobile web sites to in-store mobile technology. A fast-changing industry segment, mobile presents unique challenges to today's retail organizations. This section will help retail executives stay on top of the latest news, insights and information to help solidify cross-channel strategies and draw traffic into stores.

The New Rules Of Retail: Digital Strategies To Serve Today’s ‘Connected Consumer’

The world of retail is changing. But the reason isn’t as obvious as it may seem. While online shopping has impacted retail, 90% of revenue still comes from physical stores, and 85% of consumers say they prefer buying things in person.1 Most people still want to sample, try on, see and engage with the item they’re interested in. The store, dismissed by some as a relic from a bygone era, is still relevant.

Poshmark Expands Marketplace Into Home Décor

Poshmark is expanding beyond fashion with the launch of its latest “Market,” dedicated to home décor. The Home Market is the latest in a series of new category launches for Poshmark, joining women’s, men’s, kids, luxury, kicks, prom, maternity, petite, plus-size, activewear, makeup, gifts, boutiques and wholesale. The mobile app-driven…

What The Modern Grocery Store Can Teach Other Brick-And-Mortar Businesses

On a recent family visit to upstate New York I found myself in DeCicco & Sons, the local grocery store chain, when my niece suggested we grab a drink. I was enthusiastic but a bit befuddled as she led me through the frozen section until I saw that, lo and behold, this grocery store had a microbrewery right on the premises. Sipping my IPA and watching the shopping carts drift by got me thinking that few industries are innovating on their brick-and-mortar experience at the pace of grocery stores, and there’s a lot that restaurants, banks and any other businesses with physical locations can learn about attracting and maintaining relationships with digital-native consumers.

Sofia Kaman Debuts ‘My Treasure’ Try-It-On App For Jewelry Shoppers

  • Published in Mobile
Sofia Kaman Fine Jewels has debuted a new augmented reality (AR) app on its web site called My Treasure, which enables customers to upload photos of their hand from their mobile device to virtually try on any ring or to curate a ring stack within the app. The feature is designed to be user-friendly, enabling shoppers to simply click the top left corner navigation icon on their phone to sign in or create an account and use the My Treasure app. Shoppers can immediately select a ring and scroll the photos to the My Treasure hand icon. Once they tap the hand image, they can take a photo of their hand or upload a new image.

Leverage Payment Platforms For Precision Marketing Aimed At Chinese Consumers

In this age of big data, social media and integrated marketing ecosystems, it’s sometimes hard to know who owns the customer. Traditionally, the merchant, retailer or brand tends to “own” the customer in terms of building loyalty, repeat business and add-on sales. But with the emergence of cashless mobile payment systems and associated payment gateways, new opportunities to deliver marketing campaigns that drive sales are giving merchants more options beyond their traditional databases. These systems are evolving to be much more than just transaction processing platforms. They collect vast amounts of data that can be used effectively for marketing purposes. For example, they could deliver personalized and highly targeted messages based on a consumer’s known buying behaviors and patterns. Data collected from mining transaction details can be used to garner effective insights into buyer personas, which can then be put to use for new types of media buying and other digital marketing programs that drive foot traffic, sales leads and social media engagement. These mobile payments platforms do so in a manner that is seamlessly integrated in consumers’ everyday patterns of communicating, planning and making purchase decisions.

Upward Mobility: Three Mobile Strategies To Improve Operational Execution, Train, Sell And Collect Data

Deloitte’s 2019 Retail Industry Outlook signals a tipping point for retail this year and advocates for synchronized bets across six key focus areas, from emotional-based loyalty to emerging technologies. “To leverage the true power of next-generation technologies,” Deloitte writes in the report, “retailers should make some significant changes. They should be able to consistently mine the data they collect, transform their operations to deliver on the brand promise, and adapt to the future of work.” Retailers across sectors are gaining a competitive edge by adopting mobile strategies that engage hourly team members, automate mundane work and validate consistency in the customer and brand experience. Simultaneously, these tools are helping them to mine qualitative and quantitative data, while also freeing up labor to focus on revenue-driving activities.

Sainsbury’s Pilots Cashierless Checkout Store

  • Published in Mobile
Sainsbury’s is piloting its first checkout-free location in a convenience store in London’s Holborn Circus. The store has been refurbished to remove the checkout area entirely, with employees instead working on the shop floor. The retailer is using its existing SmartShop Scan, Pay & Go mobile app, which is currently live in eight of its London stores. In these other locations, however, customers still have the option of making their purchase at a checkout.

Study: U.S. Mobile Shopping App Sessions Grew 70% Since 2016

Consumers in mature markets like the U.S. spent nearly three hours a day in mobile apps in 2018 on average, according to the State of Mobile 2019 report by App Annie. Retailers who meet shoppers on the screen they prefer are reaping the benefits: digital sales correlate strongly with the amount of time spent on a retail app.

80% Of Shoppers Give Thumbs Up To Chatbot Experiences, But 59% Remain Uninterested In Using Them

As many as 80% of people who have interacted with a chatbot say the experience was positive, according to a survey from Uberall. Even so, 30% of consumers have a tepid response to chatbots, saying they were “somewhat uninterested,” with 29% more indicating no interest at all. “There’s definitely growing interest in branded chatbot experiences, but most consumers still need convincing,” said Florian Huebner, Co-CEO and Co-Founder of Uberall in a statement. “Many are wary, either because chatbot technology in the past was not advanced enough to ensure a good experience, or because consumers worry chatbots could easily become another spam channel. Brands have to do a better job creating AI experiences that customers find personalized, helpful and worthwhile.”

Digital Apps Bridge The Gap Between Online And In-Store Consumer Behaviors

Since the rise of e-Commerce 20 years ago, retailers have expected a breadth of customer-specific insights giving them a holistic view of the customer’s interests and purchase intent. This data surge born out of online shopping was promised to enable retailers to deliver smarter and more relevant brand experiences to consumers. However, flash forward to today, and 94% of all retail purchases are still taking place at physical stores, meaning brands are working with considerably more unknowns than knowns. Although consumers are interacting with retailers across digital platforms like social and mobile, when the majority of purchases still take place in-store, it’s difficult for retailers to track which digital touch points led to that final in-store purchase.

Earning The Loyalty Of Millennials And Gen Z

Younger consumers, which can be segmented as Gen Z (8 to 20 years old), Young Millennials (21 to 28) and Older Millennials (29 to 36), represent the largest generation in the market today, as well as the first to grow up in an always-connected world. That means they have come of age — or are coming of age — at a time of unprecedented choice and convenience, creating a view of brand loyalty that is more complex and fragile than previous generations.

Can Cashierless Checkout Scale Up Without Breaking The Bank?

The rise of Amazon Go has put the spotlight on cashierless checkout technology over the past year, but retailers could face real dilemmas as they seek to implement and scale up these solutions. Consumers are intrigued by the technology and appreciate anything that removes friction from the in-store checkout process, but cashierless checkout has so far been largely limited to the convenience and grocery verticals. Additionally, the solutions’ current cost structure, as well as the overall disruption they bring to store operations, remain big challenges. Before building out cashierless checkout strategies, retailers must first consider: Which of the two types of cashierless technology should be deployed within stores: Amazon Go-style AI- and computer vision-powered technology, or mobile self-checkout; Why traditional self-checkout doesn’t always mean a frictionless experience; Why anti-theft measures remain a big concern; Costs associated with each technology; and The potential disruption to the cashier employment model.
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