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Mobile content covers the gamut, from the implementation of mobile apps and mobile web sites to in-store mobile technology. A fast-changing industry segment, mobile presents unique challenges to today's retail organizations. This section will help retail executives stay on top of the latest news, insights and information to help solidify cross-channel strategies and draw traffic into stores.

Social Commerce Best Practices: Optimize Mobile, Match Products To Platform Strengths

Social media is no longer just a place for building brand awareness or loyalty: it’s another potential storefront, a frontier where the customer journey can take on fresh new forms. There are approximately 3.2 billion active social media users today, according to Hootsuite. The major platforms have enormous audiences that are too big to ignore: 800 million Instagram users (as of December 2017), according to Omnicore; 255 million Snapchat users (as of June 2017), according to TechCrunch; 175 million Pinterest users (as of April 2017); and More than 2.2 billion Facebook users (as of March 2018).

Walmart Abandons Cashierless Mobile Checkout

  • Published in News Briefs
Just a few months after announcing that it would expand the Scan & Go solution to 100 U.S. stores, Walmart has dropped the program, citing a lack of customer usage. The mobile app allowed shoppers to scan items as they moved through the store and then bypass the checkout line…
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#RIC18: How 1-800-Flowers Stays One Step Ahead Of Disruptive Technology

Monika Kochhar, SmartGift, interviewed Chris McCann, CEO of 1-800-Flowers Three decades ago, the company now called 1-800-Flowers.com Inc. was a small array of florist shops in New York City and Long Island. That was before the purchase of a telemarketing business called 800-Flowers. “By creating a brand around a phone number, we disrupted the floral industry,” said Chris McCann, 1-800-Flowers President and CEO, at the 2018 Retail Innovation Conference session, Reinventing The Customer Experience. “We realized then that if we had that ability, then another technology could come along and somebody could do that to us.” To make sure a newer technology would not have the chance to disrupt 1-800-Flowers’ business, management instilled a culture of exploring, testing and deploying new technologies. “We established a process we call ELAC,” McCann explained. “It stands for engage early when a technology is emerging, learn along with the consumer, adapt those learnings and innovate with new products, and bring it to a stage of commercialization.”

#RIC18: For Dunkin’ Brands, Data Identifies CX Pain Points

Paul Murray, Director of Digital Experience, Dunkin' Brands   Data can provide retailers with a lot of answers — but in some cases, its most useful function is identifying which questions the retailer needs to ask. Paul Murray, Director of Digital Experience at Dunkin’ Brands, shared several real-world examples of how the retailer used surveys, analysis and AI technology to figure out why the expected didn’t happen or the unexpected occurred. At the Retail Innovation Conference session titled Closing The CX Chasm, Murray was joined by ERDM Founder Ernan Roman. “Customers have unprecedented and unmet expectations about personalized value,” said Roman. “There’s a chasm between the customer experience (CX) fantasy that brands have versus reality.”

21 Innovative Solutions Showcased At #RIC18

At the 2018 Retail Innovation Conference, innovation wasn’t limited to the educational sessions. Sponsors showcased solutions for some of the retail industry’s most pressing concerns, including marketing personalization; mobile applications; making loyalty and referral marketing programs more effective; deepening connections between retail associates and shoppers; and the latest in design and digital signage. Following is a roundup of the sponsors’ offerings.

Mobile Retargeting In A Cookieless World

I’ve read countless stories about crumbling cookies in mobile advertising, which typically include a level of fear for what this means for advertisers. What I say to that is fear not, marketers, some ad tech companies have been preparing for some time now. Retargeting on mobile has had distinctly different strategies for mobile web and mobile apps. While Apple may have recently announced restrictions to cookies in Safari mobile, in-app advertising was built using persistent advertiser IDs for personalizing ads rather than cookies. This comes as a benefit to advertisers who have focused on advertising in-app.

UPS Study: U.S. Consumers Shopping Across Borders Climbs To 47%

It’s an increasingly small world in e-Commerce: Almost half of U.S. online shoppers, and a majority of online shoppers outside the U.S., choose e-Tailers that are based outside their own countries. Around the globe, consumers are embracing mobile commerce, online marketplaces and diverse shipping options, although adoption rates and satisfaction vary (in some cases dramatically), according to the latest UPS Pulse of the Online Shopper report. Based on a comScore survey of more than 18,000 consumers, the study captured the differing behaviors and preferences of online shoppers in the U.S., Asia, Europe, Canada, Mexico and Brazil.

B2B Customers Want To Buy Online With Any Device. So Why Can’t They?

Think about the last time you made a purchase. Maybe you went into a store to buy a new sweater, found one that you liked and tried it on. Being the savvy consumer that you are, even if you loved the sweater, you may have checked online before buying it to see if you could get a better price or waited for Black Friday and purchased it online then.  Much like B2C, B2B buying increasingly has its own flavor of omnichannel purchasing. Your client may be on location with a sales rep, on a computer at work or using their mobile phone during their commute. In today’s digital society, it’s increasingly common for multiple channels to be involved in a single purchase, and that’s exactly the kind of customer experience that an omnichannel approach supports and encourages.

Lowe’s, Home Depot Deploy New Apple Business Chat

With the recent release of the iOS 11.3 update, Apple device owners can now use the beta version of Apple Business Chat to directly access customer service from a small group of companies that include Lowe’s, Home Depot, Newegg, 1-800-Flowers and Apple as well as Marriott, Hilton, Discover, TD Ameritrade and Wells Fargo. “More and more, customers are showing that they prefer the convenience of messaging customer service versus making phone calls,” said Gihad Jawhar, Lowe's VP Digital Development in a statement. “As a leader in service, Lowe's is committed to meeting customer needs on their terms and through their communication preferences. Our support for Apple Business Chat makes messaging exponentially more powerful for our customers and our customer service agents.”

The WHO, WHY And HOW Augmented Reality Will Dominate Retail In 2018

A profound movement is being orchestrated by the big retailers to deliver AR. From Apple, Google, Microsoft, Alibaba, eBay and Amazon, more and more retail giants are offering new augmented and virtual reality experiences to customers. The frontrunners are already in full swing and it’s important to understand that you don’t need to be as big as these guys to start somewhere. It’s time for smaller retail brands to pay attention. Here’s why.

Shoptalk 2018 Secures Its Spot As A Must-Attend Retail Event

The impressive marketing and branding efforts have catapulted Shoptalk to the top of the events-on-your-radar list for retailers and brands, but the 2018 speaker lineup and massive 1:1 meeting setup has cemented the conference as one of the top “big” retail events-to-attend. As press attendees, it honestly was difficult to decide which sessions to cover and which meetings to schedule. Here’s a wrap-up of our key takeaways, in addition to the Quick Quotes article we shared last week:

Three Emerging E-Commerce Fraud Threats (And How To Defend Against Them)

The threat of fraud is significant, persistent and ever-changing, and an unfortunate reality for online merchants trying to grow revenue. Sophisticated and organized fraudsters are patient enough to play the long game for a big score, smart enough to impersonate real customers and frequently switch strategies. Juggling the need to satisfy customer expectations for quick, frictionless transactions while responding to changing threats is a major challenge for merchants. But it’s necessary to build a lifetime relationship with customers. Several especially troubling trends in e-Commerce fraud emerged this past holiday shopping season. Here are three of the top threats and tips for defending against them.
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