1-800-FLOWERS.com Inc. has acquired Alice’s Table, a lifestyle business that offers digital livestreamed floral and culinary experiences. Financial terms were not disclosed.
Launched in 2015, the company began by hosting in-person floral arranging events in homes and at venues throughout the U.S. Alice’s Table pivoted to a purely digital model in 2020 when it began collaborating with 1-800-Flowers.com and Harry & David to provide interactive events, such as designing floral arrangements and creating charcuterie boards, to a broader audience of both large and small groups.
Currently, Alice’s Table offers approximately 10 step-by-step workshop themes for public event guests to choose from each month, with new themes designed and introduced seasonally. The company also programs events for private and corporate clients.
“Our partnership with Alice’s Table began right at the beginning of the pandemic, and since then it has given more than 80,000 people the opportunity to celebrate their creative capabilities and have some fun,” said Dinesh Popat, President of 1-800-FLOWERS subsidiary BloomNet in a statement. “As we move forward, our focus will be on developing additional experiential concepts with Alice’s Table, creating even more exciting new ways for customers to engage with our family of brands and with each other.”
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