1-800-FLOWERS.com Upgrades Voice, Implements AR Ahead Of Valentine’s Day
- Published in Mobile
- Written by Glenn Taylor
Just in time for Valentine’s Day, 1-800-FLOWERS.com is giving shoppers additional ways to buy gifts for their loved ones at virtually any time and place. The retailer has upgraded or debuted numerous platforms to kick off February, including: Voice command-powered smart ordering and order tracking with Samsung Bixby, Apple Business Chat, Google Assistant and Facebook Messenger; A “Quick Meets Easy” gift selection tool designed to help shoppers who prefer receiving speedy, tailored floral recommendations; Augmented reality (AR) messaging through the mobile app, with a variety of filters and messaging options to choose from; A redesigned mobile site powered by progressive web apps (PWAs); and Last-minute gifting via SmartGift; shoppers can select a floral arrangement and let SmartGift notify the recipient when it will arrive, via text, email or any other messaging platform.