New Coupon Applications Emerging As User Base, Delivery Options Increase
Once relegated to housewives in their mid forties with children, the demographic targets for coupons are quickly shifting…
News April 30
Latest In: Customer Experience
Re-Courting Customers For Winback Strategies Requires Right Access To Data
One of the toughest areas of retailing to define is customer value. The reason is because recency and…
News March 26New Research Sends Retailers Urgent Message To Segment Email Campaigns
The learning curve for retail email usage has been interrupted. Several new reports show declining email metrics for…
News March 20
Kohl’s, Office Max, Best Buy Dominate Advertising Awards At RAC Conference
In a year when retailers needed to pull out all of the stops to drive traffic and conversions,…
News March 5
Professor Tom Davenport Advises Retailers To Cultivate Potential Benefits of Analytics
Industry experts and retailers themselves agree that most retail companies have not yet realized the full potential of…
News February 19
Valentine’s Day Promos Show Love For Innovation Beyond Price Discounts
With Valentine’s Day spending projections down to $102.50 from 2008’s $122.98 figure, according to NRF, retailers were looking…
News February 12Convergence Of Marketing, Merchandising Enabled By Union Of DemandTec/Connect3
The much talked about marriage of marketing and merchandising functions in retail moved closer to reality this week…
News January 29
Cross-Channel Players Dominate Interbrand Design Forum’s Brand Value Index
In calculating the brand valuations of top retailers, Interbrand Design Forum’s recently found that 47 of the 50…
News January 29Mid-Season Report Card For The Holiday Season Shows Missed Opportunities
The 2008 holiday season has been stressful at best for both consumers and retailers. Most of us would…
News December 18Top Stories
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