Author Of “Branding the Man” Offers Insights Into Attracting Male Consumers Into Stores
Although retailers are focused on providing an optimal in-store experience, retail strategist Bertrand Pellegrin says stores are typically…
News October 22
Latest In: Customer Experience
UPS Delivers Coupons Direct to Consumers’ Doors
Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on…
News October 16
Social Media Requires New Metrics To Support Retailer Investment
Twitter, Facebook, blogging and other forms of social media are hot topics, even in a recessionary economy. In…
News October 8
The 7-Point Checklist for Building Out A Successful Mobile Marketing Channel
Editor’s Note: The following is the second article in a three-part series on mobile and retail that explores…
News October 1
Shopper Attitude Analysis Helps Shape Retailers’ Sales, Marketing Strategies
TJMaxx shoppers were more confident than Gap shoppers during the difficult economic times in late 2008, giving TJMaxx…
News September 24
New Survey Shows Retailers Converting POS Into Marketing Tool
Traditionally viewed as a black box limited to processing sales transactions, many progressive retailers are now view their…
News September 10
Brand Renewal is Key to Brand Survival
Retailers know consumer’s purchasing power today has shifted from a “want” to a “need” status, as saving money…
News September 3
Two Quick Takeaways On Where To Start With Mobile In Retail
Editor’s Note: This article is the first in a three-part series on mobile and retail that explore where,…
News August 26
5 Tips for Adding Mobile to the Mix
It’s no secret that retailers’ ad budgets are shrinking and countless executives are tasked with doing more with…
News August 12Top Stories
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