Which Multi-Touch Attribution Model is Right for Your Retail Brand?
One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing…
Executive Viewpoints October 27
Latest In: Customer Experience
With Omni-Shopping Set to Reign this Holiday, Amazon Enables Local Pickup and Delivery
Amazon has launched new local selling capabilities that will allow its third-party sellers to offer same-day store pickup…
News October 25
How 5G Will Power a New Retail Experience
The rollout of 5G has the potential to transform the retail industry by ushering in a new era…
Executive Viewpoints October 25
Amazon Wants to Help U.S. SMBs Sell Abroad — on Amazon, of Course
This year Amazon overtook Walmart to become the biggest retailer in the U.S. — but the fact is,…
Features October 22
Reports: PayPal in Talks to Acquire Pinterest for $45 Billion
[Editors’ Note: Since the posting of this story, PayPal has denied the many rumors about a purchase of…
News October 21
Belk and Alibaba Take Different Paths Toward Expanding Inclusivity
Inclusivity is fast becoming an important imperative for retailers, but determining how best to achieve it can present…
News October 20
Mitigate Supply Chain Challenges with Data and Proactive Customer Communication
The retail ideal can be described succinctly as “Three P’s and a T”: The right product, in the…
Features October 20
70% of Americans Use Chatbots Often When Shopping Online
The public is ready for retail to embrace the use of chatbots on a wider scale: 70% of…
Features October 18
How to Upgrade Stale Customer Experiences
Customer experience and employee experience live in two different acronyms, CX and EX. That’s a problem. It means…
Executive Viewpoints October 18Top Stories
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