How Barnes & Noble Used its Stores to Launch a New Chapter
Prognosticators have gleefully foretold the death of the store for decades now, and it still hasn’t come true.…
Features January 21
Latest In: Customer Experience
Bloomingdale’s Aims for the Heart with ‘Wuthering Heights’ Activation
What’s more romantic than doomed, tragic love playing out over windswept moors? Nothing, according to Bloomingdale’s, which will…
News January 21
How to Turn Packaging into a Revenue Driver (Not just Another Cost)
Most marketing teams treat packaging as someone else’s problem. You hand off specs to operations, they negotiate with…
Executive Viewpoints January 21
Play On: Walmart Debuts Premium Musical Instrument Shop
Walmart Marketplace has introduced its Premium Musical Instrument Shop, a curated destination featuring brands including Fender, Roland, Boss,…
News January 20
Gap Casts Paramount Exec as Chief Entertainment Officer, Opens Office on Sunset Blvd.
Gap Inc. has named Pam Kaufman to the newly created position of EVP, Chief Entertainment Officer, reporting directly…
News January 20
Sephora Partners with Korean Retailer Olive Young to Showcase K-Beauty Brands
Sephora has partnered with CJ Olive Young, a leading Korean beauty and wellness retailer, to introduce dedicated K-beauty…
News January 20
How Walmart Shifted Away from Only Serving the ‘Bottom of the Closet’
If “fashion” isn’t the first word you associate with Walmart, don’t blame Denise Incandela. The retailer’s EVP of…
Features January 20
Incoming Walmart CEO Reshapes C-Suite with Internal Promotions
Walmart’s new President and CEO John Furner won’t officially take these titles until Feb. 1, but he’s already…
News January 16
Pet Retailers Vie for Loyalty with Virtual Vet Services, Pet-Inclusive Air Travel
The nation’s two largest pet retailers are expanding their services as they compete for pet owners’ loyalty. PetSmart…
News January 16Top Stories
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