Latest In: Customer Experience

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Advancements in Vegan Packaging: Navigating 2024’s Thriving Plant-Based Market

Trend projections for this year herald plant-based diets as a pivotal cornerstone in today’s modern dietary preferences. The…

Executive Viewpoints March 1
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CVS Media Exchange (CMX) is partnering with Pinterest and LiveRamp on a new data clean room initiative to support brand advertisers.

CVS Media Exchange Joins Pinterest’s Clean Room Initiative

CVS Media Exchange (CMX), the retail media network designed to help brands reach and serve CVS Pharmacy shoppers,…

News February 29

Sam’s Club to Open ‘Design Thinking Studio’ This Summer

Sam’s Club will open its 37,000-square-foot design thinking studio, dubbed Clubhouse, this summer on the retailer’s Bentonville, Ark.…

News February 29
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Tailored to Perfection: Creating a Hyper-Local Shopping Experience with AI

It’s easy to understand, emotionally, why consumers would want to shop from a store that tailors its product…

Executive Viewpoints February 29
brand strategy chief marketing officer customer acquisition growth marketing Natalie McGrath Rent the Runway Rent the Runway CMO
Rent the Runway has hired Natalie McGrath as its new CMO in order to drive growth marketing and branding efforts. She will report to CEO Jennifer Hyman.

Rent the Runway Taps New CMO, Sets Sights on Profitability

After a tumultuous few years, Rent the Runway is seeking a fresh perspective to drive its marketing and…

News February 28
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Authentic to Extend AI-Powered Shopping Capabilities Across Brand Portfolio

Authentic, formerly known as Authentic Brands Group, has partnered with Fast Simon to help enhance merchandising, personalization and…

News February 28
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The new era of out-of-home (OOH) advertising is bringing new materials, digital tactics and storytelling methods into the mix.

5 Ways Retailtainment is Reshaping OOH Advertising

Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence…

Features February 28
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Wawa Joins Retail Media Network Club

Wawa has launched Goose Media Network, the c-store chain’s retail media network (RMN), to give brands the opportunity…

News February 27
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Macy’s to Close 150 Nameplate Stores, Focus on Luxury and Small-Format Locations

Macy’s, Inc. has unveiled its Bold New Chapter strategy, signaling a major shift for the iconic department store…

News February 27
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