Latest In: Consumer Trends

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Advantages of connected TV over linear television.

3 Things Connected TV Can Do that Linear Can’t

This year for the first time ever, the viewership share of linear television (i.e. traditional broadcast and cable)…

Features December 8
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The Challenges of Building a Beauty Brand and How to Overcome Them

In the beauty industry, every day brings with it the promise of innovation, creativity and, for many, the…

Executive Viewpoints December 7
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Amazon Prime Campaign Helps Students Get Home for the Holidays Inexpensively

In a recent survey, Prime Student found that 79% of college students are saving up for travel, with…

News December 6
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Mirror Mirror Off the Wall: Tonal Offers Trade-In Deal for Former Lululemon Mirror Users

Editor’s note: This article was updated to reflect new information about Lululemon’s support for Mirror technology. At-home gym…

News December 6
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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Christmas in the UK is already in full swing. The UK remains a global shopping destination and traditionally…

Executive Viewpoints December 5
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Marriott Bonvoy is collaborating with family experience company and retailer CAMP on a new “club experience” for toddlers and tweens.

Travel CAMP: Marriott Bonvoy to Launch New Kids Club Experience

Marriott Bonvoy is collaborating with family experience company and retailer CAMP on a new “club experience” for toddlers…

News December 4
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VF Corp., the parent of brands such as Vans, The North Face and Timberland, has laid off approximately 500 corporate employees across the organization.

Responding to Activist Investor Pressure, VF Lays Off Corporate Employees

VF Corp., the parent of brands such as Vans, The North Face and Timberland, has laid off approximately…

News December 1
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PepsiCo's Chief Commercial Officer and Chief Customer Officer reveal how the company's data investments have driven marketing and product innovation.

PepsiCo C-Suite Execs Reveal Strategies for Engaging Time-Starved Shoppers

The PepsiCo portfolio has evolved to include some of the most recognized, even beloved, food and beverage brands…

Features November 30
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Discounts drove another year of record-breaking spending this Black Friday and Cyber Weekend.

Discounts Drive Record-Breaking Black Friday, Cyber Weekend Spending

As Cyber Monday sales continue to roll in, Cyber Week appears to have allayed retailers anxieties by delivering…

News November 27
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