Latest In: Consumer Trends

brand strategy customer engagement customer experience data-driven marketing Featured Frito-Lay Gatorade Lay's Pepsi PepsiCo Quaker Retail ThinkTank (2024) Retail ThinkTank: Business Agility & Innovation (2024) Retail ThinkTank: Featured in Business Agility & Innovation (2024) shopper marketing sustainability
PepsiCo's Chief Commercial Officer and Chief Customer Officer reveal how the company's data investments have driven marketing and product innovation.

PepsiCo C-Suite Execs Reveal Strategies for Engaging Time-Starved Shoppers

The PepsiCo portfolio has evolved to include some of the most recognized, even beloved, food and beverage brands…

Features November 30
adobe analytics Black Friday cyber week holiday spending mobile shopping RetailNext Salesforce
Discounts drove another year of record-breaking spending this Black Friday and Cyber Weekend.

Discounts Drive Record-Breaking Black Friday, Cyber Weekend Spending

As Cyber Monday sales continue to roll in, Cyber Week appears to have allayed retailers anxieties by delivering…

News November 27
content marketing for social content strategy Featured influencer engagement Retail ThinkTank (2023) Retail ThinkTank: Ecommerce Strategy (2023) Retail ThinkTank: Featured In Ecommerce Strategy (2023) social media advertising social media marketing tiktok Touchland
Touchland CEO Andrea Lisbona shares her top five tips for maximizing social reach and impact during the holiday season.

Touchland CEO Reveals 5 Social Media Best Practices for the Holidays

This is Part 3 of The Holiday Readiness Series, which will feature tactical tips and takeaways from experts…

Features November 27
bnpl CBS News FuturePay Tim Harris

Digital Revolving Credit: A Potentially More Responsible Financing Option than BNPL

As the CEO of FuturePay, I’d like to shed light on some of the benefits of digital revolving…

Executive Viewpoints November 27
Emplifi Facebook harris interactive instagram live shopping Pinterest snapchat tiktok ugc X Zarnaz Arlia

What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals

One thing brands and retailers can count on this holiday season is that shoppers are being more frugal…

Executive Viewpoints November 24
adobe analytics Amazon eMarketer Forbes Madeline Ware NRF Roku

When Customers Aren’t Holiday Shopping, They’ll be Streaming

The winter holiday season is a critical time for retail. November and December holiday sales average around 19%…

Executive Viewpoints November 21
athleta banana republic Barbie bj's wholesale club bloomingdales bluemercury Gap HomeGoods Macy's Marmaxx Mattel Old Navy Target tjx Walmart

Walmart, TJX Provide a Few Bright Spots in Q3 Results

Several of the nation’s largest retailers, including Target, Macy’s, Gap and BJ’s Wholesale Club, struggled during Q3, with…

News November 20
chatgpt Del Amo Fashion Center Roosevelt Field Mall Simon Property Group

Even Elves are Using AI This Year: Simon Debuts ‘HolidAI’ Tool in Two Malls

Since Santa’s magic only works in the vicinity of the North Pole, Simon Property Group has equipped “helper…

News November 17
Amazon Annie's Bare BistroMD Cascadian Farm Coley Porter Bell Factor general mills green chef Jenn Szekely Kind Kirkland Signature Magic Spoon Marks & Spencer Marley Spoon Mars PepsiCo Sakara Life Target Trifecta Nutrition Whole Foods

How Food Retailers Can Build Their Brands with Healthier Own-Label Ranges

The perception or image of private-label brands has evolved — from being seen as a cheaper or lower-quality…

Executive Viewpoints November 16
Retail Trendcaster Webinar Series
Retail Strategy & Planning Series
Holiday ThinkTank