How 85-Year-Old Economy Candy Taps into Social Trends but Stays True to its Roots
Slime lickers might not be everyone’s cup of tea; in fact, you might not even know what they…
Features December 2
Latest In: Consumer Trends
What Brands Should Know About Social Selling Today
With social media use at an all-time high, social commerce or “social selling” is an intriguing proposition for…
Executive Viewpoints December 2
How to Create a Year-Round Marketing Strategy for Seasonal Products
Most ecommerce companies bank on the holiday shopping season for an influx of sales that keeps them afloat…
Executive Viewpoints November 18
Babylist Holiday Survey: Shoppers Seeking Both Value and Values in the Gifts They Buy
The holiday season is known as a season for giving and spending time with family. As more households…
Features November 18
Meta, Amex and TikTok Offer Holiday Help to Small Businesses
It’s easy for small- to medium-sized businesses (SMBs) to get lost in the holiday hullabaloo, but several major…
News November 16
Post Modern: Making Mail Fit for the Future
In this digital-first era it would be easy to assume that mail is dying a long and slow…
Executive Viewpoints November 14
eBay Ads Holiday Report Reveals Keys to Advertising Success During an Elongated Season
There are a lot of theories about how inflation, supply chain constraints and other dynamics will impact consumer…
Features November 10
Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers
Customer loyalty experts know that the best-run programs do far more than simply boost sales by rewarding members…
Features November 10
Sephora Adds On-Demand One-Hour Delivery Across North America
Sephora shoppers will now be able to get the retailer’s beauty products delivered to them in under an…
News November 9Top Stories
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